Nespresso-Compatible Coffee and Tea Capsules & Machines CLIENT CAFE LAVICA INC. LAUNCHED 2004 Visit The Site HIGHLIGHTS * Designed and developed the brand's website (using Magento eCommerce) * Enhanced the brand identity and general visual design * Produced a powerpoint presentation that led to retail placements
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CLIENT
PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS
LAUNCHED
2012-on
[custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button]
HIGHLIGHTS
* Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch.
* Brand identity, product packaging design, website, and logistics
* Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show.
* Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more.
* Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box).
* Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.
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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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Program Brochure & Website CLIENT NATIONAL DISCOUNT FUNDRAISERS LAUNCHED 2004 Visit The Site HIGHLIGHTS * Design of print ads and brochures to market fundraising products * Used to sell fundraising products to schools * Portion of sales supports SickKids Hospital / SickKids Foundation * Introduced Gogo's Crazy Bones as a potential fundraising product in schools. This resulted in Gogo's becoming a best-selling fundraising product and receiving the 'Parent Tested Parent Approved' award.
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Film Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
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Celebrity Agent WordPress site CLIENT RASTAPHIL ENTERTAINMENT LAUNCHED 2015 Visit The Site HIGHLIGHTS * Created website for celebrity promotional agency * Custom WordPress site PROJECT SUMMARY INDUSTRY Entertainment, Media, Marketing AUDIENCE General Audience TECHNOLOGY Wordpress, HTML, CSS, Javascript DELIVERABLES Website SERVICES Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development
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TV Commercials CLIENT FIRST TAKE INTERNATIONAL STUDENT FILM FESTSIVAL LAUNCHED 2005 Visit The Site HIGHLIGHTS * International film festival for student productions * Produced four 30 second TV spots * Concept development and video production * Played on TV + before all 63 films in the festival * Sponsors Delta Chelsea, Quizno's Subs + more * Produced festival ads for Dose Magazine ABOUT THE PROJECT First Take is a film festival featuring student shorts and feature films from around the globe. Since 2001, the yearly festival includes film screenings, panel discussions, seminars and launch parties. Focusing mostly on works by 14-24 year old high school, college and university students, the festival receives project submissions from dozens of countries and commemorates excellence in student films. In 2005 First Take approached Giant Step for the production of a festival trailer. The trailer turned into four 30 second TV ads for the festival, which were featured on TV and screened before each of the 63 films in the festival. The spots were made to generate interest and attendance at the festival, as well as position First Take as an easy-going, fun-filled festival for student films. Giant Step also produced full-page print ads for […]
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CLIENT
YUZOZ
LAUNCHED
2006
HIGHLIGHTS
* Game demo for space-themed gaming company
* Based on random numbers generated from space
* Start-up by renowned space entrepreneur
ABOUT THE PROJECT
Yuzoz introduced games based on proprietary methods to capture data from live astronomical events such as solar flares, northern lights, the winds of space and the movements of clouds on Venus via satellites. This data could be used to do almost anything: pick from a list of excuses for being late to work or school; select the notes for a cosmically-generated tune or find lucky numbers. The possibilities are endless on how many things the stars can decide.
Giant Step developed a demo of what a space-themed online game could be. The "Lightning Strikes - Keno from Space" game was a working concept for "Games From Space" - the first games based on a branded random number generator using the magical randomness of space.
A Mark Twain once said "Everybody complains about the weather, but nobody does anything about it". In "Lightning Strikes", players get to bet on where in the world lightning will strike next.
[go_portfolio id="yuzoz"]
RELATED LINK
* The Register >
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Youth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]
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