TV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005 festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]
Read OnCollectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]
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