Website for Photography Equipment Retailer CLIENT JUST CAMERAS / FOTOSOURCE LAUNCHED 2005/6 HIGHLIGHTS * Digital marketing strategy for photography retailer * Re-branding to reach a younger demographic * Online experience, architecture, design, launch * Email list and newsletter system deployment * Easy to use content management system * Initiated web-to-store customer service concept * Generate thousands of new customer interactions * Integration with offline promotions ABOUT THE PROJECT Just Cameras is a member of the FotoSource franchise of photography equipment retailers. With camera clinics, community trips and events, Just Cameras has build their customer base in the Mississauga community over the past 30 years. With an aging customer base and a more competitive environment, Just Cameras wanted to increase sales by expanding their reach and attracting a younger demographic. Working with the owners, Giant Step analyzed the overall business and marketing efforts, and developed an integrated marketing plan for growth, including rebranding their online and offline marketing. A new web site was developed to attract younger customers with a fresh new look, video introduction, photo galleries, email newsletters and easy to use content management system. A unique web-to-store initiative focused on the staff’s deep knowledge of photography. A web component […]
Read OnWebsite for Marketing Network CLIENT THE CRAETIVE MARKTEING NETWORK / NMBC.TV LAUNCHED 2006/2016
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Read OnWebsite for Market Research Firm CLIENT OPEN MINDS RESEARCH LAUNCHED 2006 Visit The Site HIGHLIGHTS * Web presence for a market research firm * Branding: Identity tagline + slogan * Design + development, animation, voice-over * Qualitative research recruiting company * Recruiting participants for consumer panels * New boutique facility for market research * Online presence positioning a high-end firm * Corporate presentation development ABOUT THE PROJECT Open Minds is a qualitative research recruiting company, specialized in recruiting participants for consumer panels for some of the largest brands in the world. In 2005, the firm expanded into a custom designed boutique facility in Oakville, Ontario, and needed to present the company and the new facilities online. Giant Step developed a custom website featuring images and sounds from Open Mind's consumer recruiting call centre, as well as an online presentation introducing potential customers to the company: "Your biggest fan. Your harshest critic. They both have something to say. Are you listening?"
Read OneCommerce site for Psychic Healer / Astrologer CLIENT RONNIE PERIERA (for DR. NIDHI BHAN) LAUNCHED 2010 Visit The Site
Read OnWebsite for Woodfire Grill Restaurant CLIENT BACKALLEY WOODFIRE BBW & GRILL LAUNCHED 2004 Visit The Site HIGHLIGHTS * Web presence for a restaurant * Email marketing
Read OnPhoto Galleries for Manufacturer of Industrial Equipment CLIENT RADONIC RODGERS (for WARD INDUSTRIAL EQUIPMENT INC.) LAUNCHED 2006 Visit The Site HIGHLIGHTS * Manufactures equipment for industrial uses ( i.e. conveyors and elevators for mining ) * Website updates and added features * Product photo galleries
Read OnWebsite for a Plastic Bag Manufacturer CLIENT ZOHAR GROUP LAUNCHED 2010 Visit The Site HIGHLIGHTS * Web presence for plastics manufacturer * Two factories in Quebec, Canada * Site available in English and French * Product catalog, videos, news + more * Design and development
Read OnWebsite for International Produce Distributor CLIENT RADONIC RODGERS (for CATANIA WORLDWIDE) LAUNCHED 2006 Visit The Site HIGHLIGHTS * Corporate web presence for global distributor * An established, 75 year-old international brand * Design by Radonic Rodgers Communications * Web development and animation by Giant Step * Interactive map, updatable charts, photo galleries ABOUT THE PROJECT Catania is a 75 year old company, specializing in the cultivation and distribution of specialty fruits. Catania imports and exports produce all around the world and has many offices worldwide. Catania needed a corporate web presence for the company, as well as various micro-sites for international branches. In collaboration with Radonic Rodgers Communications, Giant Step developed very attractive websites for the company. The corporate web presence included an interactive animated map featuring Catania's import and export routes, an easily updatable product availability chart, updatable photo galleries and animated Catania's company logo for the web.
Read OnBoutique Travel Agency Website & Print Ads CLIENT CONNORS & CO. TRAVEL LAUNCHED 2004 Visit The Site HIGHLIGHTS * Web presence for boutique travel agency that designs unique travel arrangements ( i.e. honeymoon in the side fo a volcano ) * Print ad best-seller at WCM auction * Digital strategy for fashionable travel boutique * Online presence, integrated branding ABOUT THE PROJECT Connors & Co. Travel designs custom travel packages for people who look for unique and affordable vacations. Located in fashionable Yorkville, Connors designs unique adventures, honeymoons, group trips and incentive tours. In order to maintain a presence on the internet, Connors and Co. Travel needed a unique web site to attract potential clients and tempt current clients with unique and unusual trip plans. Working closely with the owners Giant Step reviewed Connors and Co.'s brand imagery and business expansion plans, and developed an internet strategy that would extend their current operations. The solution included a web site design that took a fashion-based direction, taking advantage of the company's Yorkville location and their customers' design preferences. The web site design merges perfectly with the Connors' office interior design, leading to a strong corporate image that is memorable and exciting.
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