Open Minds Research
Website for Market Research Firm
CLIENT
OPEN MINDS RESEARCH
LAUNCHED
2006
Visit The Site
HIGHLIGHTS
* Web presence for a market research firm
* Branding: Identity tagline + slogan
* Design + development, animation, voice-over
* Qualitative research recruiting company
* Recruiting participants for consumer panels
* New boutique facility for market research
* Online presence positioning a high-end firm
* Corporate presentation development
ABOUT THE PROJECT
Open Minds is a qualitative research recruiting company, specialized in recruiting participants for consumer panels for some of the largest brands in the world.
In 2005, the firm expanded into a custom designed boutique facility in Oakville, Ontario, and needed to present the company and the new facilities online.
Giant Step developed a custom website featuring images and sounds from Open Mind's consumer recruiting call centre, as well as an online presentation introducing potential customers to the company: "Your biggest fan. Your harshest critic. They both have something to say. Are you listening?"
