Website for Consulting Firm CLIENT THE SOCIAL STRATEGY GROUP LAUNCHED 2010 Visit The Site
Read OnMarketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]
Read OnSchool Program - Sales Promotion DVD CLIENT BOULDER CITY CLIMBING SCHOOL LAUNCHED 2004 HIGHLIGHTS * Rock climbing program for schools * The program was thaught in many schools * Produced a sales DVD for gym teachers * Video editing, script-writing, voice-overs
Read OnFilm Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
Read OnTV Commercials CLIENT FIRST TAKE INTERNATIONAL STUDENT FILM FESTSIVAL LAUNCHED 2005 Visit The Site HIGHLIGHTS * International film festival for student productions * Produced four 30 second TV spots * Concept development and video production * Played on TV + before all 63 films in the festival * Sponsors Delta Chelsea, Quizno's Subs + more * Produced festival ads for Dose Magazine ABOUT THE PROJECT First Take is a film festival featuring student shorts and feature films from around the globe. Since 2001, the yearly festival includes film screenings, panel discussions, seminars and launch parties. Focusing mostly on works by 14-24 year old high school, college and university students, the festival receives project submissions from dozens of countries and commemorates excellence in student films. In 2005 First Take approached Giant Step for the production of a festival trailer. The trailer turned into four 30 second TV ads for the festival, which were featured on TV and screened before each of the 63 films in the festival. The spots were made to generate interest and attendance at the festival, as well as position First Take as an easy-going, fun-filled festival for student films. Giant Step also produced full-page print ads for […]
Read OnTV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005 festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]
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