Website for Photography Equipment Retailer CLIENT JUST CAMERAS / FOTOSOURCE LAUNCHED 2005/6 HIGHLIGHTS * Digital marketing strategy for photography retailer * Re-branding to reach a younger demographic * Online experience, architecture, design, launch * Email list and newsletter system deployment * Easy to use content management system * Initiated web-to-store customer service concept * Generate thousands of new customer interactions * Integration with offline promotions ABOUT THE PROJECT Just Cameras is a member of the FotoSource franchise of photography equipment retailers. With camera clinics, community trips and events, Just Cameras has build their customer base in the Mississauga community over the past 30 years. With an aging customer base and a more competitive environment, Just Cameras wanted to increase sales by expanding their reach and attracting a younger demographic. Working with the owners, Giant Step analyzed the overall business and marketing efforts, and developed an integrated marketing plan for growth, including rebranding their online and offline marketing. A new web site was developed to attract younger customers with a fresh new look, video introduction, photo galleries, email newsletters and easy to use content management system. A unique web-to-store initiative focused on the staff’s deep knowledge of photography. A web component […]

Print Brochure for Home Energy Management Device CLIENT ASE ENERGY LAUNCHED 2016 Visit The Site  

Banner Ad Campaign

Developer of Wireless Devices CLIENT RF SOLUTIONS LAUNCHED 2007 Visit The Site HIGHLIGHTS * Web presence for a startup company * Engineering of wireless devices

Investor Relations (IR) Media Campaign CLIENT SPARK ROBOTICS TECHNOLOGIES INC. LAUNCHED 2007 Visit The Site HIGHLIGHTS * A platform developer for robotic control systems * Won two awards at Vancouver investment forums * Seeked to secure a second round of funding * Strategic press was developed for select media * Picked up by Forbes.com, Yahoo! Finance and more * Second round of private equity financing secured ABOUT THE PROJECT Spark Robotics Technology Inc. develops systems for the remote or driverless operation heavy industrial equipment. Spark's DIOS™ - Distributed Intelligent Operating Schema™ is an enabling platform for robotic control systems. Initially focussed on applications in the defence and security sector, Spark is developing intelligent robotic controls to suport mine detection among other applications. In 2006, Spark was seeking to secure a second round of funding for the company. On October 24th, Spark won the Investor's Choice Award for "Best Pre-Revenue Company" at the Vancouver Angel Forum. Only a few weeks later, Spark won the "Best Exhibitor Award for Cleantech and Advanced Technologies" at the Canadian Financing Forum. With two investment awards won within the span of one month, Spark approached Giant Step to spread the word in the investment and business […]

eCommerce Site for Internet Security Devices CLIENT WATCHGUARD TECHNOLOGIES / KEYORA / SDI LAUNCHED 2008 Visit The Site HIGHLIGHTS * Leading provider of network security appliances * Updated official website - online store section * Product catalog, shopping cart and eCommerce ABOUT THE PROJECT Giant Step updated WatchGuard's Online product catalog and eCommerce to integrate with Keyora's Webfoot eCommerce engine. Since 1996, WatchGuard Technologies has provided reliable, easy-to-manage security appliances to hundreds of thousands of businesses worldwide. The Firebox® X family of unified threat management (UTM) solutions provides the best combination of strong, reliable, multi-layered security with the best ease of use in its class. All products are backed by LiveSecurity® Service, a ground-breaking support and maintenance program. WatchGuard is a privately owned company, headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America.

Canadian Launch of LCD TV Brand CLIENT DiBOSS (CANADA) Inc. LAUNCHED 2007 Visit The Site HIGHLIGHTS * 8th largest LCD TV brand in the world * Canadian launch of a Korean company * Web presence, catalog, service tools * Global leader - 8th largest LCD TV manufacturer * Recently entered the Canadian market * Canadian branding for Korean-based company * Online presence positioning a high-end brand * Consumer electronics web site development * Featuring products, ads, customer support tools ABOUT THE PROJECT DiBOSS is a multinational LCD TV brand, quickly becoming a leader in the digital LCD TV market worldwide. With Manufacturing plants in Asia and Europe, DiBOSS is the 8th largest LCD TV company, with 3 percent of the market worldwide. DiBOSS recently began marketing in Canada and needed a Canadian website to present the DiBOSS brand and products to the Canadian market. Giant Step designed and developed the website for DiBOSS Canada, targeting high-end electronics consumers. The site features all available products, product registration and warranty tracking forms, along with TV and online ads for the LCD TVs. PRESS MarketNews.ca >