Peter & Adelaide | Condominium Website CLIENT The Haus Team, RE/MAX Excel Realty LAUNCHED 2017 Visit The Site Lead-generation oriented mini-site Condo and amenities introduction Custom map of Toronto highlighting landmarks (web & print signage) Custom map comparing nearby condo prices (print signage) Promotional flyer (web & print) Note: All building images (renderings) were provided, except the maps.
Read On
Real Estate Sales Collateral CLIENT RDM INVESTMENT PROPERTY LAUNCHED 2011 Visit The Site HIGHLIGHTS * Created the online presence for an industrial property for sale * Created + updated sales packages for several real estate properties * Corporate identity + logo design * Outreach + lead-generation
Read On
Corporate Communications Newsletters CLIENT ONTARIO POWER GENERATION (Note: This project was done by a founder before starting Giant Step) Visit The Site HIGHLIGHTS * Working with senior corporate management * Created corporate communication newsletter * Distributed to all 10,000+ OPG staff and associates * Monthly reporting format for a 4-year long project * Environmental qualification for Canada's power plants * Ensuring safe conditions of equipment for next 40 years ABOUT THE PROJECT The Environmental Qualification project was designed to minimize the environmental effects and ensure the safe operational conditions of Canada's nuclear power plants for the next 40 years. The project involved testing every piece of equipment in the power plants and replacing items if needed. With an estimated timeline of four years to completion, the project required monthly progress reporting. Working with the senior management, a corporate newsletter format was produced to communicate the progress of the project in a simplified way to over 10,000 staff and associates of the company. The progress report included an executive summary, project milestones, budget expenditure, site inspections, work-down curves, audit summaries and special reports. Having a large personnel involved in the project with various limited points of view, the communication had to […]
Read On
Automotive Diagnostics Scan Tool CLIENT BLUE STREAK ELECTRONICS LAUNCHED 2014 - Present Visit The Site HIGHLIGHTS * eCommerce site for vehicle scan tool and accessories * Used by auto shops and mechanics * Support USA and Asian vehicle models
Read On
Re-manufacturer of Vehicle Electronic Parts CLIENT BLUE STREAK ELECTRONICS LAUNCHED 2014 - Present Visit The Site HIGHLIGHTS * Designed and developed the brand's website (using WordPress) * Enhanced the brand's online identity and general visual design * Produced product sales collateral * On-going marketing inititives
Read On
Print Brochure for Home Energy Management Device CLIENT ASE ENERGY LAUNCHED 2016 Visit The Site
Read On
Mobile Marketing Corporate Sales Presentation CLIENT G8WAVE / SDI LAUNCHED 2007 Visit The Site HIGHLIGHTS * g8wave is a mobile marketing company * Created a sales presentation for integrating SDI's technologies with g8wave's for music industry clients - offering a mobile social network and other tools
Read On
Marketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]
Read On
CLIENT
PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS
LAUNCHED
2012-on
[custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button]
HIGHLIGHTS
* Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch.
* Brand identity, product packaging design, website, and logistics
* Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show.
* Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more.
* Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box).
* Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.
Read On 
Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
Read On