Grocery List App CLIENT GBOT LAUNCHED 2014 Visit The Site HIGHLIGHTS * Co-designed and developed a mobile app in HTML5 / PhoneGap * Developed for Android and iOS * The app is designed to help shoppers manage grocery lists and compare prices.

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Customer Service App CLIENT GEEKSPEAK LAUNCHED 2013 Visit The Site HIGHLIGHTS * Designed and developed mobile app in HTML5 / PhoneGap * Launched the Minimum Viable Product (MVP) for Android and iOS * Designed to be white-labelled for retailers

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Collectible Toys Website CLIENT PPI WORLDWIDE (with Disney and Vivid Imaginations) LAUNCHED 2014 Visit The Site HIGHLIGHTS * Developed a custom responsive site for web, tablet and mobile * Interactive product catalog

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Nespresso-Compatible Coffee and Tea Capsules & Machines CLIENT CAFE LAVICA INC. LAUNCHED 2004 Visit The Site HIGHLIGHTS * Designed and developed the brand's website (using Magento eCommerce) * Enhanced the brand identity and general visual design * Produced a powerpoint presentation that led to retail placements

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Integrated Marketing of Super Scoopy: Pet Clean-Up Bags

CLIENT PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS LAUNCHED 2012-on [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button] HIGHLIGHTS * Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch. * Brand identity, product packaging design, website, and logistics * Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show. * Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more. * Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box). * Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.  

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Pin-Based Promotion Platform

CLIENT STARTIPZ LAUNCHED 2004 HIGHLIGHTS * Pin-based affiliate promotions marketer * Pins in US/CDN trading cards + other products * Customers enter pin codes to view online content * Celebrity content include John Daly videos * Developed pin-allocation database system ABOUT THE PROJECT Startipz is an integrated marketing promotion vehicle, designed by Star Digital Media Inc. Affiliate promotional materials, such as trading cards, drink packaging and others, urge people to go to the Startipz web site and enter the pin number on the package to see free steaming videos of sports celebrities giving tips about their golf swing, batting, etc. Startipz uses their web site in various promotions around the United States and Canada, and needed support in the design and management of the pin allocation system. Giant Step designed a scale-able architecture for the allocation of pin numbers to each promotion. The system allows for the creation of new promotions of any size, which use pin numbers and apply them automatically for use in the Startipz web site for each particular promotion.

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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured  to launch a new product * 1000  Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]

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Program Brochure & Website CLIENT NATIONAL DISCOUNT FUNDRAISERS LAUNCHED 2004 Visit The Site HIGHLIGHTS * Design of print ads and brochures to market fundraising products * Used to sell fundraising products to schools * Portion of sales supports SickKids Hospital / SickKids Foundation * Introduced Gogo's Crazy Bones as a potential fundraising product in schools. This resulted in Gogo's becoming a best-selling fundraising product and receiving the 'Parent Tested Parent Approved' award.

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Collectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]

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