Gogo’s Crazy Bones

Gogo’s Crazy Bones

Collectible Toys Brand | Online Community





CLIENT
PPI WORLDWIDE / MAGIC BOX INT'L

OTHER BRANDS INVOLVED


LAUNCHED
2010 + On-Going Additions 2011/12

Visit The Site



AWARDS

> 2009 Outstanding Achievement winner, Interactive Media Awards
> 2010 View Conference (animation) presenter
> 2010 Davey Awards - Gold Award winner
> 2010 nextMEDIA 'Digital Hot List' finalist
> 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist
> 2011 Gold EMPixx Award winner


HIGHLIGHTS
* #1 best-selling collectible toy in the UK, Spain + more
* Distributed in US/Canada by JDNA, in Brazil by Panini
* Designed the global web presence, replacing local sites
* Strategy and implementation (Web and Social Media)
* Created an Online Community for Kids around the brand
* Personal pages, avatars, personal collection tracking
* Created 5 branded casual games - design and development
* 'Gogo's Champion' contest - top scores win prizes
* 'Gogo's Director' - a creativity competition for views / votes
[ fans post Gogo's videos, photos, comics, character ideas]

* Custom CMS and UGC moderation system
* Launched the whole platform in 12+ languages
* Unique content featured per country / region based on user IP

* High web traffic and conversion rates
* Many millions of repeat visits in first 18+ months
* A lot of user-generated content (UGC) in many languages
* 10 Minutes  average time spent per visit
* 1,000,000+ user-generated content posts
* Over 250,000,000 Gogo's sold worldwide throughout 2009!  ( Licensing Today Worldwide Magazine >> )
* "Sold more than 400 million units in 20-plus markets.." (WorldScreen.com and Gogo's >>)
* The second-biggest selling collectable in Walmart stores (US) (Global License Magazine >>)
* In first 2 months over 300,000 game scores & 100,000 avatars ("Gogo's Prove Online Success", Toy News >>)

* TV series currently in development with Aronnax and Televix
* Nintendo Wii and DS video games also in development
* Gogo's has an extensive licensing program - nominated in the 2010 LIMA International Licensing Excellence Awards for the 'Best Character / Toy Brand Program of the Year' >>
* Gogo's Contest on the Family Channel in Canada with child actress Bailee Madison + TV ads >>
* Gogo's Crazy Bones to give away One Million Pieces at Walgreens!
* Gogo's takes Hollywood by storm at the Nickelodeon Kids' Choice Awards!
* Child actress Bailee Madison partners with Gogo's Crazy Bones >>


Note: What is now on gogosland.com used to be on gogoscrazybones.com (now linked from within the site - click on 'Gogo's Land'). Based on your location (IP address) you will see a unique version of the site (language, catalog, promos).

> BBC News report UK retailers selling out Gogo's Crazy Bones

> We also created custom branded downloads: desktop wallpapers, screensavers, calendar / colouring pages, and mobile wallpapers:

User-Generated Content (UGC) [ actual content created by fans uploaded or created on the website ]



Other Gogo's products (licensed or otherwise) [ not made by Giant Step ]

PROJECT SUMMARY

INDUSTRY
Entertainment, Retail, Toys, Games, Consumer Packaged Goods (CPG)

AUDIENCE
Kids, Tweens

TECHNOLOGY
HTML, CSS, Javascript, Flash, Flex Builder, PHP, MySQL

DELIVERABLES
Website, Content Management System (CMS), Games, Product Catalog, Wallpapers, Screensavers, Photo Contest, Video Contest, Comics Contest, Character-Making Contest, Multilingual, Email Marketing, Online Community, User Accounts

SERVICES
Marketing Strategy, Creative Concepts, Project Management, Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production, Game Design, Game Development, Contest Management, 2D Animation, 3D Animation

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