Pet Comics Contest App CLIENT SCOOPYBAGS.COM LAUNCHED 2015-on (in progress) Visit The Site
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CLIENT
PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS
LAUNCHED
2012-on
[custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button]
HIGHLIGHTS
* Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch.
* Brand identity, product packaging design, website, and logistics
* Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show.
* Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more.
* Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box).
* Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.
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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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Online Community / Forums CLIENT YOUNG INVENTORS INTERNATIONAL LAUNCHED 2003 Visit The Site HIGHLIGHTS * Non-profit organization helping inventors * 2,000 members, holding 700 patents * Online community for young inventors
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Film Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
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Online Karaoke Contest CLIENT Linus Ent. ( True North / Children's Group ) YEAR 2010 Visit The Site HIGHLIGHTS * Social media marketing for children's record * Kids sing over instrumentals * Customizable animated music videos * Live music chart ( based on views / votes ) * Superstar instrumentals sold online/stores * Sold at HMV, Chapters / Indigo and morePROJECT SUMMARY INDUSTRY Music, Entertainment, Media AUDIENCE Preschool, Kids, Parents TECHNOLOGY HTML, Flash, PHP, MySQL DELIVERABLES Website, Karaoke Contest, Content Management System (CMS), User Accounts SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production, 2D Animation
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Brand-able Social Media Platform CLIENT M:30 COMMUNICATIONS (for AT&T Rock The Vote) LAUNCHED 2009 Visit The Site > Co-produced a social networking platform > Launched yoozur.com with many features > Customized for AT&T Rock the Vote for the 2008 US Election at rockthevote.com/yoozur and yoozur.com/rockthevote > Created sponsor pages for Toyota and many pop stars HIGHLIGHTS * Created a new social networking media platform * Includes many of the features of other networks such as Facebook / MySpace * First client was AT&T Rock the Vote * Included in the official rockthevote.com site Giant Step and SDI worked with M:30 Communications to create the Yoozur system. PROJECT SUMMARY INDUSTRY Entertainment, Media AUDIENCE General Public, Youth, Young Adult TECHNOLOGY HTML, Flash, Flex Builder, PHP, MySQL DELIVERABLES Website, Content Management System (CMS), Online Community, User Accounts SERVICES User Interface (Ui), Web Design, Web Development, Database Architecture, Content Production
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Youth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]
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