Integrated Marketing of Super Scoopy: Pet Clean-Up Bags CLIENT PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS LAUNCHED 2012-on HIGHLIGHTS * Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: “Get a year’s supply in just one box!”. Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch. * Brand identity, product packaging design, website, and logistics * Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. ‘Official Poop Bag’ at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show. * Developed marketing partnerships with the Canadian Cancer Society’s Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more. * Integrated marketing including a ‘Pet Comics Contest‘ using Giant Step’s ComicReply online contest platform – upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free […]

Interactive G12 Math Exercise Apps CLIENT CFA COMMUNICATIONS (for an education publisher) LAUNCHED 2011 HIGHLIGHTS * Developed a series of interactive applications that help students understand and practice solving high school math problems * The apps are set to be used online, on DVD, and also on interactive SMART boards in the classrooms * The product was developed for a major educational publisher in collaboration with several companies, school board, and teacher reviews. * The product is being used in schools

Flash Customization of a Disney TV Show on the Family Channel CLIENT ASTRAL TELEVISION NETWORK (FAMILY CHANNEL / DISNEY CANADA) LAUNCHED 2013

Brand-able Social Media Platform CLIENT M:30 COMMUNICATIONS (for AT&T Rock The Vote) LAUNCHED 2009 Visit The Site > Co-produced a social networking platform > Launched yoozur.com with many features > Customized for AT&T Rock the Vote for the 2008 US Election at rockthevote.com/yoozur and yoozur.com/rockthevote > Created sponsor pages for Toyota and many pop stars HIGHLIGHTS * Created a new social networking media platform * Includes many of the features of other networks such as Facebook / MySpace * First client was AT&T Rock the Vote * Included in the official rockthevote.com site Giant Step and SDI worked with M:30 Communications to create the Yoozur system. PROJECT SUMMARY INDUSTRY Entertainment, Media AUDIENCE General Public, Youth, Young Adult TECHNOLOGY HTML, Flash, Flex Builder, PHP, MySQL DELIVERABLES Website, Content Management System (CMS), Online Community, User Accounts SERVICES User Interface (Ui), Web Design, Web Development, Database Architecture, Content Production

Youth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]

Collectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]