Website Updates for Middle Eastern Restaurant CLIENT AKRAM'S SHOPPE LAUNCHED 2015 Visit The Site  

Remix Contest Marketing Platform

Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured  to launch a new product * 1000  Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]

The CARP Challenge - Online Video Contest CLIENT CARP / ZOOMER MEDIA LAUNCHED 2011 Visit The Site HIGHLIGHTS * Created an online video contest promoting CARP memberships * Participant upload videos and share to get votes * The CARP Challenge was created by customizing Giant Step's ComicReply online contest platform

Campaign Site for National Gardening Competition CLIENT COMMUNITIES IN BLOOM LAUNCHED 2004 Visit The Site HIGHLIGHTS * Schoolyard clean-up EcoChallenge * Winners have displays at the CN Tower * Contest Website for applications / publicity  

Film Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website

Youth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]

Collectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]