Strategic Planning

We have many years of experience analyzing businesses and recommending direction.

1. Business Plans


2. Technology Development Plans (Product Roadmaps)


3. Marketing Plans

 

1. Business Plans
Traditionally a corporate strategic plan consists of:

• Mission Statement


• Vision Statement


• Core Values


• SWOT Analysis


• Long-Term Goals


• Yearly Objectives


• Action Plans

2. Technology Plans
Taking inventory of the problem and possible tech solution specifications:

• Current technology status and needs assessment (software, hardware, cloud services)


• Organizational tech vision / goals - development phases


• Integration or other special requirements


• Review of current "state of the art" technology options


• Design and Development Team


• Detailed feature specifications


• Development process and tools


• Quality assurance (testing)


• Training staff (+ writing instruction manuals)


• Security and compliance


• Support and Maintenance plan


• Budget and time estimates

3. Marketing Plans
Setting realistic market reach milestones based on available time and budget

• Target Markets


• Marketing Team


• SWOT Analysis


• Marketing objectives (per activity)


• Revenue objectives (per stream)


• Strategy


• Tactics
  
  
  
  • Search Engine Optimization (SEO)
  
  
  • Search Engine Marketing (SEM)
  
  
  • Business Development / Partnerships
  
  
  • Online & Social Media Engagement
  
  
  • Publicity - TV, Radio, Internet, Print
  
  
  • Advertising - TV, Radio, Internet, Print
  
  
  
  


• Timeline / Budget

 

In all strategic planning the key is to avoid believing your own PR and focus on the most realistic possibilities within the allocated time / budget / team / etc.