Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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CLIENT
YUZOZ
LAUNCHED
2006
HIGHLIGHTS
* Game demo for space-themed gaming company
* Based on random numbers generated from space
* Start-up by renowned space entrepreneur
ABOUT THE PROJECT
Yuzoz introduced games based on proprietary methods to capture data from live astronomical events such as solar flares, northern lights, the winds of space and the movements of clouds on Venus via satellites. This data could be used to do almost anything: pick from a list of excuses for being late to work or school; select the notes for a cosmically-generated tune or find lucky numbers. The possibilities are endless on how many things the stars can decide.
Giant Step developed a demo of what a space-themed online game could be. The "Lightning Strikes - Keno from Space" game was a working concept for "Games From Space" - the first games based on a branded random number generator using the magical randomness of space.
A Mark Twain once said "Everybody complains about the weather, but nobody does anything about it". In "Lightning Strikes", players get to bet on where in the world lightning will strike next.
[go_portfolio id="yuzoz"]
RELATED LINK
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TV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005 festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]
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