Clothes Recycling & Swapping Site CLIENT CLOTHE YOUR CITY LAUNCHED 2011 Visit The Site HIGHLIGHTS * Created the online presence for a clothes recycling company * Designed the corporate identity, logo, website, business cards, promotional flyers, poster, T-shirt and other marketing collateral * Created a basic online clothes-swapping system Note: the site is being updated and maintained by another company
Read OnOnline Fashion Promotion CLIENT RADONIC RODGERS (for JMICHAELS) LAUNCHED 2005 Visit The Site HIGHLIGHTS * Canadian women's fashion retailer * Online promotion for winter 2005 collection
Read OnMarketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]
Read OnIntegrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
Read OnCelebrity Agent WordPress site CLIENT RASTAPHIL ENTERTAINMENT LAUNCHED 2015 Visit The Site HIGHLIGHTS * Created website for celebrity promotional agency * Custom WordPress site PROJECT SUMMARY INDUSTRY Entertainment, Media, Marketing AUDIENCE General Audience TECHNOLOGY Wordpress, HTML, CSS, Javascript DELIVERABLES Website SERVICES Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development
Read OnCelebrity Web Presence CLIENT Rastaphil (World Beat Music) LAUNCHED 2007 Visit The Site "Giant Step have done an amazing job on my web site" - RastaPhil, Musical Artist, co-produced by Mark Wahlberg HIGHLIGHTS * Digital marketing strategy for a musical artist * Official site for Hollywood-managed personality * Exec. producers Mark Walhberg, Eric Weinstein * Single played on HBO's 'Entourage' TV show * Debut album supported by Roots Canada * Site features, music, videos, photos, press, eCommerce * Behind-the-scene at 'Shooter' film by Paramount ABOUT THE PROJECT Phillip Thomas, popularly known as ‘Rasta’ Phil was the mentor, co-producer, and spiritual advisor to many famous musical groups through the 80’s and 90’s, including New Kids on the Block, New Edition, Marky Mark and the Funky Bunch, and more. This talented Trinidadian-born musical genius started his musical career as a popular local DJ in Boston, U.S.A. and soon became a force in the local musical scene. His original talents and positive lyrics became well known both internationally. His creative ideas and talent helped groom many local artists and kept them focused and grounded as they watched Phil developed the local music scene. Phil has also worked with top reggae artists including the […]
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