TV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005 festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]
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