Digital Signage Ad Network (beta) CLIENT SAROLTA TECHNOLOGIES INC. LAUNCHED 2006 Visit The Site HIGHLIGHTS * Ad-serving infrastructure Beta project * Web-based media server design + development * Beta project was expanded to a suite of products * Proprietary digital signage advertising network * Point-of purchase video ads at over 40 retailers ABOUT THE PROJECT Sarolta Technologies provides a network of digital signs for Point Of Purchase(POP) advertising. Sarolta broadcasts TV-style commercials to digital displays in over 40 retail locations in Toronto. In order to manage the ad content and administer the machines remotely, Sarolta needed a web-based system that will be reliable, track all activity, and be easy to use. In 2003, envisioning the coming Digital Signage revolution, Sarolta contracted Giant Step to develop a beta project of the Sarolta Media Server. The web-based software included many features, communicating with many computer-aided digital displays. It allowed Sarolta to see what is currently playing on each machine, upload video files, track play time for each machine and so on. Expanding on the beta project, Sarolta offers a complete Digital Signage Advertising Network including a Media Server and Campaign Management tools.

Online Platform For Art Exhibitions CLIENT WOMEN'S ART RESOURCE CENTRE (WARC GALLERY) LAUNCHED 2007 HIGHLIGHTS * Technology assessment, strategy, plan * Online presentations: galleries, blogs * Portfolio critique service for young artists * Enabled live streaming from shows * Assisted securing government web art grants * Customized web marketing tools for the site * Events calendar, blogs, member registrations * Video presentations, past exhibit archives * eCommerce and search capabilities * 'Art Ride 2007' blog with text, photos and videos * Described in a CBC Radio Q interview ABOUT THE PROJECT WARC is an art gallery dedicated to the advancement of contemporary Canadian women's art practice. Sponsored by the Toronto and Ontario Arts Councils, as well as The National Council for the Arts and Heritage Canada, WARC's role is to support and promote the work of women artists in Canada. WARC needed to upgrade their website to attract and reach a larger audience to the gallery, seminars and other activities. Giant Step successfully assisted securing art grants to support the web project. Once approved, Giant Step customized a series of web marketing tools for the site, including an events calendar, blogs, eCommerce capabilities, member registration and login, search capability, video […]

Film Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website

Web Presence for TV + Film Actor / Producer CLIENT MARCEL JONES LAUNCHED 2010 Visit The Site HIGHLIGHTS * Featured in Degrassi, The Latest Buzz * Producer of an upcoming film PROJECT SUMMARY INDUSTRY Entertainment, Media, TV, Film AUDIENCE General Audience TECHNOLOGY HTML DELIVERABLES Website, Video Steams, Photo Galleries SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development

Celebrity Web Presence CLIENT Rastaphil (World Beat Music) LAUNCHED 2007 Visit The Site "Giant Step have done an amazing job on my web site" - RastaPhil, Musical Artist, co-produced by Mark Wahlberg HIGHLIGHTS * Digital marketing strategy for a musical artist * Official site for Hollywood-managed personality * Exec. producers Mark Walhberg, Eric Weinstein * Single played on HBO's 'Entourage' TV show * Debut album supported by Roots Canada * Site features, music, videos, photos, press, eCommerce * Behind-the-scene at 'Shooter' film by Paramount ABOUT THE PROJECT Phillip Thomas, popularly known as ‘Rasta’ Phil was the mentor, co-producer, and spiritual advisor to many famous musical groups through the 80’s and 90’s, including New Kids on the Block, New Edition, Marky Mark and the Funky Bunch, and more. This talented Trinidadian-born musical genius started his musical career as a popular local DJ in Boston, U.S.A. and soon became a force in the local musical scene. His original talents and positive lyrics became well known both internationally. His creative ideas and talent helped groom many local artists and kept them focused and grounded as they watched Phil developed the local music scene. Phil has also worked with top reggae artists including the […]

Web Presence for Award-Winning Actor / Director CLIENT WALTER ALZA LAUNCHED 2005 Visit The Site "Everybody loves the site! It has been very effective." - Walter Alza, Award-winning Actor / Director HIGHLIGHTS * Official site for award-winnning actor / filmmaker * Positioning for casting, producing, directing roles * Over 250 hours in feature films and television * Co-starred with 50Cent and Terrance Howard * Lead roles in 'Metropia', 'At the Hotel' and more * Rave reviews by all Canadian media outlets * Site features photos, video clips, press, news * Integrated blog allows updating easily * Site exudes a celebrity image ABOUT THE PROJECT Giant Step has launched website for a top Canadian actor. The online engagement included redesigning the official Walter Alza website, with a focus on positioning Alza for casting, producing and directing roles in major television productions and feature films. With the recent release of the movie ‘Get Rich or Die Tryin’’ in which Alza co-starred with 50 Cent and Oscar Nominee Terrance Howard, as well as running a lead role in the 90-episode show  'Metropia' – Alza’s celebrity status is on the rise in the Canadian market and abroad. The challenge was to make sure that […]

Youth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]