‘Atlas’ Concept for Open-Source Mobile Device CLIENT DIRECT LEAP TECHNOLOGIES INC. LAUNCHED 2002 HIGHLIGHTS * Developed a business plan for a new device * An inexpensive mobile computer using open-source software and cutting-edge file management system that is easier to use
Read OnMobile Marketing Corporate Sales Presentation CLIENT G8WAVE / SDI LAUNCHED 2007 Visit The Site HIGHLIGHTS * g8wave is a mobile marketing company * Created a sales presentation for integrating SDI's technologies with g8wave's for music industry clients - offering a mobile social network and other tools
Read OnMarketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]
Read OnMagazine Print Ads CLIENT BIBLICAL REPRODUCTIONS LAUNCHED 2014/15 Visit The Site HIGHLIGHTS * Official partner of the Israeli Antiquities Authority * Selling reproductions of scriptures, vases, etc. * Produced several print ads for Biblical Archeology Magazine
Read OnIntegrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
Read OnLab Logo & Siggraph Conference Exhibit CLIENT University of Toronto, Fl_UI_D Labs LAUNCHED 2007 Visit The Site HIGHLIGHTS * Design logo for a UofT Engineering lab * Conceptualized exhibit for Siggraph 2007 * Designed posters, brochures, postcards * Created a sponsorship kit for the event
Read On3D VR Gaming Platform CLIENT CYBER MARK DEVELOPMENT CORP. LAUNCHED 1999 Note: this project was done by the founders before starting Giant Step HIGHLIGHTS * Custom software development of a 3D virtual reality gaming device * Game selection interface design and development * Platform included a headgear that works with a gyro to determine position in the game * Also worked on the coin-to-play connection * Several gaming stations were featured at the entrance to the CN Tower * This was similar to today's VR headgear and games, but done almost 20 years ago!
Read OnFilm Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
Read OnCelebrity Agent WordPress site CLIENT RASTAPHIL ENTERTAINMENT LAUNCHED 2015 Visit The Site HIGHLIGHTS * Created website for celebrity promotional agency * Custom WordPress site PROJECT SUMMARY INDUSTRY Entertainment, Media, Marketing AUDIENCE General Audience TECHNOLOGY Wordpress, HTML, CSS, Javascript DELIVERABLES Website SERVICES Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development
Read OnTV Commercials CLIENT FIRST TAKE INTERNATIONAL STUDENT FILM FESTSIVAL LAUNCHED 2005 Visit The Site HIGHLIGHTS * International film festival for student productions * Produced four 30 second TV spots * Concept development and video production * Played on TV + before all 63 films in the festival * Sponsors Delta Chelsea, Quizno's Subs + more * Produced festival ads for Dose Magazine ABOUT THE PROJECT First Take is a film festival featuring student shorts and feature films from around the globe. Since 2001, the yearly festival includes film screenings, panel discussions, seminars and launch parties. Focusing mostly on works by 14-24 year old high school, college and university students, the festival receives project submissions from dozens of countries and commemorates excellence in student films. In 2005 First Take approached Giant Step for the production of a festival trailer. The trailer turned into four 30 second TV ads for the festival, which were featured on TV and screened before each of the 63 films in the festival. The spots were made to generate interest and attendance at the festival, as well as position First Take as an easy-going, fun-filled festival for student films. Giant Step also produced full-page print ads for […]
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