Online Karaoke Contest CLIENT Linus Ent. ( True North / Children's Group ) YEAR 2010 Visit The Site HIGHLIGHTS * Social media marketing for children's record * Kids sing over instrumentals * Customizable animated music videos * Live music chart ( based on views / votes ) * Superstar instrumentals sold online/stores * Sold at HMV, Chapters / Indigo and morePROJECT SUMMARY INDUSTRY Music, Entertainment, Media AUDIENCE Preschool, Kids, Parents TECHNOLOGY HTML, Flash, PHP, MySQL DELIVERABLES Website, Karaoke Contest, Content Management System (CMS), User Accounts SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production, 2D Animation
Read OnBrand-able Social Media Platform CLIENT M:30 COMMUNICATIONS (for AT&T Rock The Vote) LAUNCHED 2009 Visit The Site > Co-produced a social networking platform > Launched yoozur.com with many features > Customized for AT&T Rock the Vote for the 2008 US Election at rockthevote.com/yoozur and yoozur.com/rockthevote > Created sponsor pages for Toyota and many pop stars HIGHLIGHTS * Created a new social networking media platform * Includes many of the features of other networks such as Facebook / MySpace * First client was AT&T Rock the Vote * Included in the official rockthevote.com site Giant Step and SDI worked with M:30 Communications to create the Yoozur system. PROJECT SUMMARY INDUSTRY Entertainment, Media AUDIENCE General Public, Youth, Young Adult TECHNOLOGY HTML, Flash, Flex Builder, PHP, MySQL DELIVERABLES Website, Content Management System (CMS), Online Community, User Accounts SERVICES User Interface (Ui), Web Design, Web Development, Database Architecture, Content Production
Read OnOnline Memorials Platform CLIENT MEMORIAL MATTERS INC. LAUNCHED 2010/2012 Visit MemorialMatters.com Visit MemorialPets.com HIGHLIGHTS * Platform for creating online memorials * Designer templates + many features * Software-as-a-Service (SAAS) model * Web development, PR, Partnerships * Launched FuneralConnect.ca in 2011 * Collaboration on 'white-label' platform implementations * Available for funeral homes, cemeteries, tribute publishers + more * Launched a similar platform for pets SHARED CLIENT PARK LAWN LP LAUNCHED 2011/2012 Redesign for campaign * Customized the Online Memorial platform for Park Lawn LP, the second-oldest cemetery group in Toronto, established in 1892. * Platform installation, customization, and integration into the value delivery process, offering branded online memorials for clients. * Applied a new style redesign to the Park Lawn Online Memorials platform based on the main site redesign by another agency. * The redesign is part of a media campaign that includes radio and print advertising for Park Lawn LP. Visit Park Lawn MemorialsPROJECT SUMMARY INDUSTRY Funeral / Memorial AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, PHP/MySQL, Flash DELIVERABLES Website, SAAS Platform, eCommerce, Content Management System (CMS), User Accounts, Photo Galleries SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production SCREENSHOTS
Read OnYouth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]
Read OnTV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005 festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]
Read OnCollectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]
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