CLIENT
PRODUCT OF GIANT STEP
LAUNCHED
2012 - Present
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Pet Comics Contest App CLIENT SCOOPYBAGS.COM LAUNCHED 2015-on (in progress) Visit The Site
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CLIENT
PSST APP INC.
LAUNCHED
2015
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HIGHLIGHTS
* Designed and developed a mobile app in HTML5 / PhoneGap
* Launched for Android and iOS
* The app helps people make meaningful connections based on timely needs.
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CLIENT
DIRECT LEAP TECHNOLOGIES INC.
LAUNCHED
2002
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HIGHLIGHTS
* Developed a business plan for a new device
* An inexpensive mobile computer using open-source software and cutting-edge file management system that is easier to useRead On 
CLIENT
SECURE ELECTRONIC COMPLIANCE TECHNOLOGIES (SECT) INC.
LAUNCHED
2003
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HIGHLIGHTS
* Product design for a software start-up company
* Assisted raising $1.2M in venture capital
* Technology for the pharmaceutical industry
* Digital signatures for clinical trials and audits
* Designed to speed-up medical research
* User interface analysis and architecture design
* Designed for various authority user scenarios
* Used in various medical research facilities
ABOUT THE PROJECT
Secure Electronic Compliance Technologies (SECT) provides digital signature management solutions for achieving electronic compliance in regulated industries. Even in today's high-tech world, signatures are still recorded and administered on paper. Medical research requires practically a million personal signatures throughout the design of a new drug. Managing and auditing these 'signature vaults' takes many years.
The FDA produced Title 21CFR11, a law that pressed the life science industry to speed up the management and auditing of signatures using electronic signatures. This is ment to speed up medical research. SECT’s flagship product 'Afferent' is a middleware compliance technology specifically developed to enable life science organizations to fully address the regulatory need created by 21CFR11. 'Afferent' seamlessly integrates electronic signature data from across multiple and disparate networks and software applications, dramatically reducing implementation costs, and providing a centralized reporting facility for audit trails and workflow processes.
SECT needed a well thought out user interface for 'Afferent' that is universal enough for doctors, administrator and other personnel to use on a regular basis.
After studying 'Afferent' inside out, Giant Step developed a user interface architecture for the middleware product. The interface had many requirements. It had to be modular and scalable, as to fit all types of implementations. We also developed a visual way to simulate the process of approving and declining signatures, based on registered authority levels. The interface was used in various medical research facilities.
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CLIENT
PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS
LAUNCHED
2012-on
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HIGHLIGHTS
* Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch.
* Brand identity, product packaging design, website, and logistics
* Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show.
* Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more.
* Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box).
* Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.
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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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3D VR Gaming Platform CLIENT CYBER MARK DEVELOPMENT CORP. LAUNCHED 1999 Note: this project was done by the founders before starting Giant Step HIGHLIGHTS * Custom software development of a 3D virtual reality gaming device * Game selection interface design and development * Platform included a headgear that works with a gyro to determine position in the game * Also worked on the coin-to-play connection * Several gaming stations were featured at the entrance to the CN Tower * This was similar to today's VR headgear and games, but done almost 20 years ago!
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