Website for TV Cooking Show CLIENT GUARDIAN ENTERTAINMENT LAUNCHED 2005 HIGHLIGHTS * Online campaign for a TV show * Celebrity chef helps cook for a date * Website used to find couples for the show * Visual concept, design, and developmentPROJECT SUMMARY INDUSTRY Entertainment, Media, TV AUDIENCE General Audience TECHNOLOGY HTML, PHP DELIVERABLES Website SERVICES Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development
Read OnIntegrated Marketing CLIENT OFF CENTRE MUSIC SALON LAUNCHED 2009-present Visit The Site HIGHLIGHTS * Concerts at the CBC's Glenn Gould Studio (now at Trinity St. Paul's Centre) * Marketing strategy and execution * Integrated campaign: Web, Print, PR, Ads ABOUT THE PROJECT Off Centre Music Salon presents classical music in an innovative atmosphere that evokes the spirit of a 19th century European salon. Held on Sunday afternoons at Toronto’s Trinity-St. Paul's Centre, Off Centre seeks to inspire, educate and entertain by drawing connections between music, history, literature, art, design, and theatre through informative mini-lectures, readings by eminent Canadian scholars and performers. PROJECT SUMMARY INDUSTRY Entertainment, Music, Events, Non-Profit AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, WordPress DELIVERABLES Website, Video, Flyers, Social Media Engagement, Ticket Sales SERVICES Marketing Strategy, Creative Concepts, Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development, Writing, Video Production, Social Media Marketing, Public Relations (PR), Marketing Outreach, Search Engine optimization (SEO), Search Engine Marketing (SEM), eCommerce
Read OnTV Commercials CLIENT FIRST TAKE INTERNATIONAL STUDENT FILM FESTSIVAL LAUNCHED 2005 Visit The Site HIGHLIGHTS * International film festival for student productions * Produced four 30 second TV spots * Concept development and video production * Played on TV + before all 63 films in the festival * Sponsors Delta Chelsea, Quizno's Subs + more * Produced festival ads for Dose Magazine ABOUT THE PROJECT First Take is a film festival featuring student shorts and feature films from around the globe. Since 2001, the yearly festival includes film screenings, panel discussions, seminars and launch parties. Focusing mostly on works by 14-24 year old high school, college and university students, the festival receives project submissions from dozens of countries and commemorates excellence in student films. In 2005 First Take approached Giant Step for the production of a festival trailer. The trailer turned into four 30 second TV ads for the festival, which were featured on TV and screened before each of the 63 films in the festival. The spots were made to generate interest and attendance at the festival, as well as position First Take as an easy-going, fun-filled festival for student films. Giant Step also produced full-page print ads for […]
Read OnWeb Presence for TV + Film Actor / Producer CLIENT MARCEL JONES LAUNCHED 2010 Visit The Site HIGHLIGHTS * Featured in Degrassi, The Latest Buzz * Producer of an upcoming film PROJECT SUMMARY INDUSTRY Entertainment, Media, TV, Film AUDIENCE General Audience TECHNOLOGY HTML DELIVERABLES Website, Video Steams, Photo Galleries SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development
Read OnCelebrity Web Presence CLIENT Rastaphil (World Beat Music) LAUNCHED 2007 Visit The Site "Giant Step have done an amazing job on my web site" - RastaPhil, Musical Artist, co-produced by Mark Wahlberg HIGHLIGHTS * Digital marketing strategy for a musical artist * Official site for Hollywood-managed personality * Exec. producers Mark Walhberg, Eric Weinstein * Single played on HBO's 'Entourage' TV show * Debut album supported by Roots Canada * Site features, music, videos, photos, press, eCommerce * Behind-the-scene at 'Shooter' film by Paramount ABOUT THE PROJECT Phillip Thomas, popularly known as ‘Rasta’ Phil was the mentor, co-producer, and spiritual advisor to many famous musical groups through the 80’s and 90’s, including New Kids on the Block, New Edition, Marky Mark and the Funky Bunch, and more. This talented Trinidadian-born musical genius started his musical career as a popular local DJ in Boston, U.S.A. and soon became a force in the local musical scene. His original talents and positive lyrics became well known both internationally. His creative ideas and talent helped groom many local artists and kept them focused and grounded as they watched Phil developed the local music scene. Phil has also worked with top reggae artists including the […]
Read OnWeb Presence for Award-Winning Actor / Director CLIENT WALTER ALZA LAUNCHED 2005 Visit The Site "Everybody loves the site! It has been very effective." - Walter Alza, Award-winning Actor / Director HIGHLIGHTS * Official site for award-winnning actor / filmmaker * Positioning for casting, producing, directing roles * Over 250 hours in feature films and television * Co-starred with 50Cent and Terrance Howard * Lead roles in 'Metropia', 'At the Hotel' and more * Rave reviews by all Canadian media outlets * Site features photos, video clips, press, news * Integrated blog allows updating easily * Site exudes a celebrity image ABOUT THE PROJECT Giant Step has launched website for a top Canadian actor. The online engagement included redesigning the official Walter Alza website, with a focus on positioning Alza for casting, producing and directing roles in major television productions and feature films. With the recent release of the movie ‘Get Rich or Die Tryin’’ in which Alza co-starred with 50 Cent and Oscar Nominee Terrance Howard, as well as running a lead role in the 90-episode show 'Metropia' – Alza’s celebrity status is on the rise in the Canadian market and abroad. The challenge was to make sure that […]
Read OnChildren's Web TV Channel CLIENT Bunnyears.tv Visit The Site HIGHLIGHTS * The Clangers, Bagpuss, Chapi Chapo + many more * Full series online for subscribers PROJECT SUMMARY INDUSTRY Entertainment, Media, TV, Animation AUDIENCE Preschool, Kids, Parents TECHNOLOGY HTML, Flash, PHP, MySQLL DELIVERABLES Website, Content Management System (CMS) SERVICES User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture
Read OnOnline Karaoke Contest CLIENT Linus Ent. ( True North / Children's Group ) YEAR 2010 Visit The Site HIGHLIGHTS * Social media marketing for children's record * Kids sing over instrumentals * Customizable animated music videos * Live music chart ( based on views / votes ) * Superstar instrumentals sold online/stores * Sold at HMV, Chapters / Indigo and morePROJECT SUMMARY INDUSTRY Music, Entertainment, Media AUDIENCE Preschool, Kids, Parents TECHNOLOGY HTML, Flash, PHP, MySQL DELIVERABLES Website, Karaoke Contest, Content Management System (CMS), User Accounts SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production, 2D Animation
Read OnBrand-able Social Media Platform CLIENT M:30 COMMUNICATIONS (for AT&T Rock The Vote) LAUNCHED 2009 Visit The Site > Co-produced a social networking platform > Launched yoozur.com with many features > Customized for AT&T Rock the Vote for the 2008 US Election at rockthevote.com/yoozur and yoozur.com/rockthevote > Created sponsor pages for Toyota and many pop stars HIGHLIGHTS * Created a new social networking media platform * Includes many of the features of other networks such as Facebook / MySpace * First client was AT&T Rock the Vote * Included in the official rockthevote.com site Giant Step and SDI worked with M:30 Communications to create the Yoozur system. PROJECT SUMMARY INDUSTRY Entertainment, Media AUDIENCE General Public, Youth, Young Adult TECHNOLOGY HTML, Flash, Flex Builder, PHP, MySQL DELIVERABLES Website, Content Management System (CMS), Online Community, User Accounts SERVICES User Interface (Ui), Web Design, Web Development, Database Architecture, Content Production
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