Digital Marketing & Product Development CLIENT Umpires Media LAUNCHED 2013 - present Visit The Site HIGHLIGHTS * Updated business strategy, branding and marketing collateral * Designed and developed a new web site * Designed product demo: multi-platform UX for finding sports rules * Created introduction video and social media promos * Created investment kit: prospectus, presentation, infographicsPROJECT SUMMARY INDUSTRY Entertainment, Media, Sports AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, WordPress, PHP, MySQL, API DELIVERABLES Website, Content Management System (CMS), Pitch Deck, Investment Kit SERVICES Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development, Writing
Read OnArtist Web Presence CLIENT IAMG (NJ Rapper) LAUNCHED 2011 Visit The Site HIGHLIGHTS * Created the online presence for NJ rapper IamG * Custom WordPress site PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
Read OnOnline Magazine & Business Directory CLIENT TheBubble.ca LAUNCHED 2004 HIGHLIGHTS * Online magazine for alternative consumption * Developed article engine for online columnists * Hundreds of articles posted ABOUT THE PROJECT TheBubble.ca is an Online Magazine devoted to the idea that people can make a difference with the simple choices they make on a daily basis. From fair trade coffee to organic produce and recycling, TheBubble.ca columnists cover the range of alternative living options. The magazine is sponsored by various organizations, including the Canadian Auto Workers, Canadian Organic Growers, Mountain Equipment Coop and the Sierra Club of Canada. The magazine founders needed an online platform that will allow them to easily publish articles on an on-going basis. Giant Step developed an article engine that allows TheBubble to easily upload and catalog articles online. Using open source system, we customized the package to fit the specific needs of TheBubble.ca Magazine.PROJECT SUMMARY INDUSTRY Media, Retail AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, PHP, MySQL DELIVERABLES Website, Content Management System (CMS) SERVICES User Interface (UI), Experience Design (UX), Web Design, Web Development
Read OnIntegrated Marketing CLIENT OFF CENTRE MUSIC SALON LAUNCHED 2009-present Visit The Site HIGHLIGHTS * Concerts at the CBC's Glenn Gould Studio (now at Trinity St. Paul's Centre) * Marketing strategy and execution * Integrated campaign: Web, Print, PR, Ads ABOUT THE PROJECT Off Centre Music Salon presents classical music in an innovative atmosphere that evokes the spirit of a 19th century European salon. Held on Sunday afternoons at Toronto’s Trinity-St. Paul's Centre, Off Centre seeks to inspire, educate and entertain by drawing connections between music, history, literature, art, design, and theatre through informative mini-lectures, readings by eminent Canadian scholars and performers. PROJECT SUMMARY INDUSTRY Entertainment, Music, Events, Non-Profit AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, WordPress DELIVERABLES Website, Video, Flyers, Social Media Engagement, Ticket Sales SERVICES Marketing Strategy, Creative Concepts, Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development, Writing, Video Production, Social Media Marketing, Public Relations (PR), Marketing Outreach, Search Engine optimization (SEO), Search Engine Marketing (SEM), eCommerce
Read OnOnline Memorials Platform CLIENT MEMORIAL MATTERS INC. LAUNCHED 2010/2012 Visit MemorialMatters.com Visit MemorialPets.com HIGHLIGHTS * Platform for creating online memorials * Designer templates + many features * Software-as-a-Service (SAAS) model * Web development, PR, Partnerships * Launched FuneralConnect.ca in 2011 * Collaboration on 'white-label' platform implementations * Available for funeral homes, cemeteries, tribute publishers + more * Launched a similar platform for pets SHARED CLIENT PARK LAWN LP LAUNCHED 2011/2012 Redesign for campaign * Customized the Online Memorial platform for Park Lawn LP, the second-oldest cemetery group in Toronto, established in 1892. * Platform installation, customization, and integration into the value delivery process, offering branded online memorials for clients. * Applied a new style redesign to the Park Lawn Online Memorials platform based on the main site redesign by another agency. * The redesign is part of a media campaign that includes radio and print advertising for Park Lawn LP. Visit Park Lawn MemorialsPROJECT SUMMARY INDUSTRY Funeral / Memorial AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, PHP/MySQL, Flash DELIVERABLES Website, SAAS Platform, eCommerce, Content Management System (CMS), User Accounts, Photo Galleries SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production SCREENSHOTS
Read OnCollectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]
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