Collectible Toys Brand | Online Community

CLIENT
PPI WORLDWIDE / MAGIC BOX INT'L

OTHER BRANDS INVOLVED


LAUNCHED
2010 + On-Going Additions 2011/12

Visit The Site



AWARDS

> 2009 Outstanding Achievement winner, Interactive Media Awards
> 2010 View Conference (animation) presenter
> 2010 Davey Awards - Gold Award winner
> 2010 nextMEDIA 'Digital Hot List' finalist
> 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist
> 2011 Gold EMPixx Award winner

HIGHLIGHTS
* #1 best-selling collectible toy in the UK, Spain + more
* Distributed in US/Canada by JDNA, in Brazil by Panini
* Designed the global web presence, replacing local sites
* Strategy and implementation (Web and Social Media)
* Created an Online Community for Kids around the brand
* Personal pages, avatars, personal collection tracking
* Created 5 branded casual games - design and development
* 'Gogo's Champion' contest - top scores win prizes
* 'Gogo's Director' - a creativity competition for views / votes
[ fans post Gogo's videos, photos, comics, character ideas]

* Custom CMS and UGC moderation system
* Launched the whole platform in 12+ languages
* Unique content featured per country / region based on user IP

* High web traffic and conversion rates
* Many millions of repeat visits in first 18+ months
* A lot of user-generated content (UGC) in many languages
* 10 Minutes  average time spent per visit
* 1,000,000+ user-generated content posts
* Over 250,000,000 Gogo's sold worldwide throughout 2009!  ( Licensing Today Worldwide Magazine >> )
* "Sold more than 400 million units in 20-plus markets.." (WorldScreen.com and Gogo's >>)
* The second-biggest selling collectable in Walmart stores (US) (Global License Magazine >>)
* In first 2 months over 300,000 game scores & 100,000 avatars ("Gogo's Prove Online Success", Toy News >>)

* TV series currently in development with Aronnax and Televix
* Nintendo Wii and DS video games also in development
* Gogo's has an extensive licensing program - nominated in the 2010 LIMA International Licensing Excellence Awards for the 'Best Character / Toy Brand Program of the Year' >>
* Gogo's Contest on the Family Channel in Canada with child actress Bailee Madison + TV ads >>
* Gogo's Crazy Bones to give away One Million Pieces at Walgreens!
* Gogo's takes Hollywood by storm at the Nickelodeon Kids' Choice Awards!
* Child actress Bailee Madison partners with Gogo's Crazy Bones >>


Note: What is now on gogosland.com used to be on gogoscrazybones.com (now linked from within the site - click on 'Gogo's Land'). Based on your location (IP address) you will see a unique version of the site (language, catalog, promos).

> BBC News report UK retailers selling out Gogo's Crazy Bones

> We also created custom branded downloads: desktop wallpapers, screensavers, calendar / colouring pages, and mobile wallpapers:

User-Generated Content (UGC) [ actual content created by fans uploaded or created on the website ]



Here are screenshots from the system [we created]  + other Gogo's products (licensed or otherwise) [ not made by Giant Step ]