Giant Step Selected by ReelWorld for Online Experience Solution TORONTO, ON, March 12, 2006 — Giant Step partnered with a major Film Festival for the second year in a row. The online engagement with the ReelWorld Film Festival will focus on the redesign of the festival�s website. The site redesign will explore strategies for improving the customer experience including better understanding of customer needs and enhancing the richness of content and features on the site. Overall, the objective will be to improve both the revenue and brand loyalty for the ReelWorld Film Festival site. “Redesigning reelworld.ca � a prominent festival for the up and coming film market with one of the largest and most successful lineups of special interest content in the Canadian industry � is an exciting opportunity,” says Eyal Katz, managing partner of Giant Step. “We look forward to bringing our mix of strategy, design and technology capabilities to the ReelWorld team.” ReelWorld Film Festival takes place April 19-23 at Rainbow Cinemas Market Square. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer […]

Giant Step develops website for leading international distributor TORONTO, ON, January 26, 2006 — In collaboration with RadonicRodgers Communications Inc., Giant Step has developed the corporate website for Catania Worldwide, a leader in worldwide distribution of high quality fruit products. The Catania family has been over 75 years in the production, import/export and distribution of high quality fruit products to customers around the world. It all began in Toronto in 1929 when Michael Leonard Catania created M.L. Catania Inc., a produce import and distribution business to service the Toronto area market. In 1946, Paul Catania Sr. joined his father in the business and M.L. Catania Inc. continued to grow to become the highly respected operation it is today. In 1975, Paul Catania Jr. joined the family business and developed a vision of an international business operation with northern and southern hemisphere operations, an extensive grower network and self-production. He led expansion of the Catania group of companies with the establishment of Stellar Distributing Inc. in Fresno, California in the early 1990s, Stellar Distributing east coast operations in Vineland, New Jersey and, in recent years, establishment of Catania Chile S.A. and Catania Mexico. Catania Worldwide has evolved to become an international […]

Giant Step Updates Online Presence for Women’s Fashion Retailer JMichaels.ca in Collaboration with Radonic Rodgers Communications

Giant Step Selected for Canadian Website by International Television Manufacturer TORONTO, ON, January 18, 2006 — DiBOSS Canada Inc, a subsidiary of a multi-national LCD Television manufacturer has selected Giant Step to develop their Canadian website. DiBOSS (www.diboss.com) is the 8th largest LCD TV brand in the world, with 3% of the worldwide market-share and 40 million dollars of sales in 2003. Based in Korea, DiBOSS stands for ‘Digital Boss’ and is already a well-known brand in over 40 countries around the world, currently entering the Canadian market. Their products range from 10.4” to 46” Digital LCD Television sets. “We are very excited about this new international client. In the world of high-end consumer electronics, DiBOSS is a young company competing with much larger players that have been in the business for decades. It is always interesting to see a new brand in the making” says Gil Katz, managing partner of Giant Step. The website will introduce the brand to the Canadian LCD market and facilitate product registrations, warranty tracking and customer support. The site is set to launch in Q2, 2006. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. […]

Giant Step Develops Independent Media Marketplace (IMM) Website TORONTO, ON, January 16, 2006 — COA News, an online portal to independent news media, has launched www.imediamarketplace.org. The Independent Media Marketplace (IMM) is an online market where citizens can find independently produced media products, such as books, magazines and DVDs. Giant Step developed the website to function as an online store that also allows for re-selling products from other online stores. The portal is made to aggregate products that are not currently available for sale on one website. Orders will be filled by IMM, other independent media organizations, and some by third party media sellers. All partners are proven media distributors who can be count on to fill orders. Likewise, all purchases are made in a secure online environment, and help support independent media producers. Most sales will generate a small commission for The Center for Information Awareness, a non-profit media organization that will maintain the IMM website, and publishes the COA News portal, among other activities. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer […]

Giant Step Launches Online Newspaper Edition – TheDishToronto.com TORONTO, ON, January 1, 2006 — Giant Step is launching this week an online edition of The Dish, a bi-weekly print publication going to all 100+ Toronto high schools. The Toronto-based magazine recently reached its one-year milestone and is now expanding its distribution via the web.. The Dish is the only newspaper focusing on basketball and high school life in Toronto. The paper is written by students for students, with personal accounts of teenage life in the city. With a circulation of 22,000 printed copies going to all Toronto high schools, the paper has been growing in popularity over the last year, especially among active basketball and fashion enthusiasts. “TheDishToronto.com is designed to become a central media platform for the high school demographic (13-19 year old). The web site will function both as a multimedia news source covering high school news and events, as well as an online community for students to exhibit ideas, opinions, and artwork” says Gil Katz, managing partner of Giant Step, an interactive agency in Toronto. The web site features many activities for teens including games, contests, discussion forums, personal pages, columnist blogs, article reviews, music, videos, and […]

Giant Step Launches Online Promotion for Reality TV Show TORONTO, ON, December 26, 2005 —Giant Step has launched www.romancingthestove.ca, an online promotion for ‘Romancing the Stove’, a concept for a reality TV show proposed by Guardian Entertainment. A celebrity chef will be visiting “can’t-cook” guys’ homes and teach them how to cook for their girls for a date. Guardian Entertainment had a basic concept and a celebrity chef, but needed an overall image for the show in terms of experience thematic design, logo, as well as a website to collect contestant signups from couples who would like to participate in the show. Giant Step developed many creative ideas, and the final result is hilarious. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press. ABOUT GUARDIAN ENTERTAINMENT Guardian Entertainment (www.guardianent.ca) is an independent production company focused on features under $10 million. Guardian Entertainment also produces programming for television and operates its own sports division which produces programming for television and the home […]

Giant Step Launches Online Registration for the Society of Ontario Adjudicators and Regulators (SOAR) 2005 Ontario Boards and Agencies (COBA) Conference, in collaboration with Radonic Rodgers Communications

Giant Step Develops the New Media Broadcast Corporation – NMBC.tv with the Creative Marketing Network

A Giant Step for TheBubble.ca TORONTO, ON, August 30, 2005 — In collaboration with GlobalAware Independent Media, Giant Step has developed two online marketing engines for a new marketing initiative – TheBubble.ca. The website (www.thebubble.ca) features an online directory of socially-conscientious businesses in Canada as well as an online magazine explaining the complexities of global/local trade. The bubble will be a clearinghouse for ethical businesses complete with well-researched information about the whole gamut of issues affecting the world and us as individuals. It will be a place to go to learn about the complexity of a variety of global/local concerns while at the same time, having alternatives and solutions at one’s fingertips. The bubble simplifies the process of making ethical choices without simplifying the problems With dozens of writers, photographers and active campaigners, TheBubble.ca is taking off like a rocket. The website has already received the committed support of major sponsors including the Canadian Auto Workers, Canadian Labour Congress, Canadian Organic Growers, Alterna Savings, Mountain Equipment Co-op, Oxfam Canada, and the Sierra Club of Canada. “At the core of TheBubble.ca is a content management system that allows writers and staff to easily upload articles, manage categories and manage the online […]