TORONTO, ON, January 26, 2006 — In collaboration with RadonicRodgers Communications Inc., Giant Step has developed the corporate website for Catania Worldwide, a leader in worldwide distribution of high quality fruit products.
The Catania family has been over 75 years in the production, import/export and distribution of high quality fruit products to customers around the world. It all began in Toronto in 1929 when Michael Leonard Catania created M.L. Catania Inc., a produce import and distribution business to service the Toronto area market. In 1946, Paul Catania Sr. joined his father in the business and M.L. Catania Inc. continued to grow to become the highly respected operation it is today.
In 1975, Paul Catania Jr. joined the family business and developed a vision of an international business operation with northern and southern hemisphere operations, an extensive grower network and self-production. He led expansion of the Catania group of companies with the establishment of Stellar Distributing Inc. in Fresno, California in the early 1990s, Stellar Distributing east coast operations in Vineland, New Jersey and, in recent years, establishment of Catania Chile S.A. and Catania Mexico. Catania Worldwide has evolved to become an international group of companies with an extensive, growing base of international customers.
With almost a century in the business, five international outposts and a large network of growers, Catania needed an impressive online presence to capture the essence of the company. Working with RadonicRodgers’ award-winning designers and Giant Step’s programming and animation talent, the website (www.cataniaworldwide.com) features an animated map introducing all of the import and export routes Catania utilizes for distribution. A chart featuring all fruits available fresh at various months of the year can be easily updated by Catania staff as availability changes. From the colour scheme and photography to the animated logo, the site positions Catania Worldwide as the international company that it is today.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
ABOUT RADONIC RODGERS COMMUNICATIONS
RadonicRodgers Communications Inc. (www.radonicrodgers.com) is a 19-year-old international design firm with offices in Toronto, New York and Shanghai. The company offers marketing and branding communications services to clients in corporate and publication communications, investor communications, packaging and consumer communications sectors. In 2004, RadonicRosgers was ranked as 49th in Marketing Magazine’s Rankings of Canada’s Top Marketing Communications Services firms.