TORONTO, ON, March 12, 2006 — Giant Step partnered with a major Film Festival for the second year in a row. The online engagement with the ReelWorld Film Festival will focus on the redesign of the festival�s website.
The site redesign will explore strategies for improving the customer experience including better understanding of customer needs and enhancing the richness of content and features on the site. Overall, the objective will be to improve both the revenue and brand loyalty for the ReelWorld Film Festival site.
“Redesigning reelworld.ca � a prominent festival for the up and coming film market with one of the largest and most successful lineups of special interest content in the Canadian industry � is an exciting opportunity,” says Eyal Katz, managing partner of Giant Step. “We look forward to bringing our mix of strategy, design and technology capabilities to the ReelWorld team.”
ReelWorld Film Festival takes place April 19-23 at Rainbow Cinemas Market Square.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
ABOUT REELWORLD FILM FESTIVAL
ReelWorld Film Festival (www.reelworld.ca) is Canada’s premiere non-profit film festival dedicated to nurturing, promoting and celebrating the full spectrum of racial and culturally diverse film and video. For the past five years, the Film Festival and Foundation have been instrumental in helping talent of colour success in the entertainment industry. Actress, director and producer Tonya Lee Williams founded ReelWorld in 2001 to provide a platform for emerging individuals of colour in the entertainment industry to build their dreams and hone their skills.