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Giant Step Launches Online Promotion for Reality TV Show TORONTO, ON, December 26, 2005 —Giant Step has launched www.romancingthestove.ca, an online promotion for ‘Romancing the Stove’, a concept for a reality TV show proposed by Guardian Entertainment. A celebrity chef will be visiting “can’t-cook” guys’ homes and teach them how to cook for their girls for a date. Guardian Entertainment had a basic concept and a celebrity chef, but needed an overall image for the show in terms of experience thematic design, logo, as well as a website to collect contestant signups from couples who would like to participate in the show. Giant Step developed many creative ideas, and the final result is hilarious. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press. ABOUT GUARDIAN ENTERTAINMENT Guardian Entertainment (www.guardianent.ca) is an independent production company focused on features under $10 million. Guardian Entertainment also produces programming for television and operates its own sports division which produces programming for television and the home […]

Giant Step Launches Online Registration for the Society of Ontario Adjudicators and Regulators (SOAR) 2005 Ontario Boards and Agencies (COBA) Conference, in collaboration with Radonic Rodgers Communications

Giant Step Develops the New Media Broadcast Corporation – NMBC.tv with the Creative Marketing Network

CMN / Giant Step Selected AOR / Digital Agency for Internet Security Product TORONTO, ON,September 10, 2005 — Armor Technologies (Canada) Inc., an Internet privacy protection company, has selected the Creative Marketing Network Inc. (CMN) as their Marketing Agency of Record (AOR) and Giant Step as their Digital Agency for all digital marketing. Founded in 2004, Toronto-based Armor Technologies is a well-funded start-up company, with a mission to become a leader in data security. The company’s hybrid software/hardware product, ArmorWare, was developed to provide maximum security and comfort for using the Internet to exchange personal information without the fear of malicious viruses, hackers, or identity theft. Every time a computer user launches into cyberspace temporary files build up on the hard drive and bog down the system with malicious software. With Armor Technologies’ encryption system this can be prevented. Hackers, thieves and questionable advertising practices are no match for ArmorWare. The identity theft and intrusion problem is getting exponentially bigger, not smaller. “Based on a survey of 1,500 US Internet users by Consumer Reports (October ’05), about 80% say they are restricting their time on-line, reducing online purchases and refusing to divulge personal information because of fears about Identity Theft […]

A Giant Step for TheBubble.ca TORONTO, ON, August 30, 2005 — In collaboration with GlobalAware Independent Media, Giant Step has developed two online marketing engines for a new marketing initiative – TheBubble.ca. The website (www.thebubble.ca) features an online directory of socially-conscientious businesses in Canada as well as an online magazine explaining the complexities of global/local trade. The bubble will be a clearinghouse for ethical businesses complete with well-researched information about the whole gamut of issues affecting the world and us as individuals. It will be a place to go to learn about the complexity of a variety of global/local concerns while at the same time, having alternatives and solutions at one’s fingertips. The bubble simplifies the process of making ethical choices without simplifying the problems With dozens of writers, photographers and active campaigners, TheBubble.ca is taking off like a rocket. The website has already received the committed support of major sponsors including the Canadian Auto Workers, Canadian Labour Congress, Canadian Organic Growers, Alterna Savings, Mountain Equipment Co-op, Oxfam Canada, and the Sierra Club of Canada. “At the core of TheBubble.ca is a content management system that allows writers and staff to easily upload articles, manage categories and manage the online […]

Giant Step Selected to Develop Mobile Service Campaign TORONTO, ON, August 20, 2005 — Mobile Miser Inc. has selected Giant Step to develop a viral interactive campaign to launch a new mobile long-distance service. As the landline is quickly becoming extinct, the service is designed to make it comfortable and affordable for cell phone users to use their mobile for long-distance conversations, free from the stress of exorbitant long distance carriers and the inconvenience of calling cards. In collaboration with award-winning art director Ronnie Napoleon Periera, Giant Step will be working on the creative, marketing and the interactive components of the campaign. “We are very excited about this new service” says Gil Katz, managing partner of Giant Step, “with all of the telephone service plans in existence today, the pressure is on to develop interesting new campaigns that will gain attention in the marketplace. This is the type of creative marketing challenge our team loves to work on.” Led by co-founder of the Lavalife online dating network, the service is expected to launch early 2006. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and […]