Internet Security Product
CMN / Giant Step Selected AOR / Digital Agency for Internet Security Product
TORONTO, ON,September 10, 2005 — Armor Technologies (Canada) Inc., an Internet privacy protection company, has selected the Creative Marketing Network Inc. (CMN) as their Marketing Agency of Record (AOR) and Giant Step as their Digital Agency for all digital marketing.
Founded in 2004, Toronto-based Armor Technologies is a well-funded start-up company, with a mission to become a leader in data security. The company’s hybrid software/hardware product, ArmorWare, was developed to provide maximum security and comfort for using the Internet to exchange personal information without the fear of malicious viruses, hackers, or identity theft.
Every time a computer user launches into cyberspace temporary files build up on the hard drive and bog down the system with malicious software. With Armor Technologies’ encryption system this can be prevented. Hackers, thieves and questionable advertising practices are no match for ArmorWare.
The identity theft and intrusion problem is getting exponentially bigger, not smaller. “Based on a survey of 1,500 US Internet users by Consumer Reports (October ’05), about 80% say they are restricting their time on-line, reducing online purchases and refusing to divulge personal information because of fears about Identity Theft and other on-line criminal activities.” (Source: Globe and Mail, ROB, ‘The Invisible Threat Coming Your Way,” by George Butters, Thursday, November 17, 2005).
The Creative Marketing Network (CMN) have been developing integrated marketing campaigns for nearly 20 years, specializing in technology companies. Over the years, CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
A targeted campaign is under development, to be launched in Q1 2006.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
ABOUT THE CREATIVE MARKETING NETWORK, INC.
The Creative Marketing Network (CMN), Inc. (www.starcmn.com) was established in 1986 as an agency with a vision of providing uniquely integrated marketing solutions to companies, primarily in the technology field. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT ARMOR TECHNOLOGIES (CANADA) INC.
Armor Technologies (Canada) Inc., (www.armorware.net ) is an Internet privacy protection company, developer of ArmorWare, a software security product that safeguards Internet and network users from hostile intrusions. ArmorWare’s proprietary technology was developed to meet the needs of corporations and individuals who demand the ultimate in online security. Financial institutions, accounting firms, legal practices, brokerage houses, healthcare providers and private individuals all rely on ArmorWare for personal banking, online transactions and the sharing of confidential client information with colleagues.
