March 10, 2010 Live@CMW: And You Thought You Knew Social Networking… Live coverage from Digital Strategies Conference, Canadian Music Week, Toronto Social Media – Opportunities to Increase Revenue and Brand Loyalty by Engaging in Online Communities Panelists: Giovanni Gallucci, Social Media Ninja/Author/Speaker (USA) Kobi Gulerson, Senior Account Exec., MacLaren MRM (Canada) Gil Katz, Managing Partner, Giant Step (Canada) Jake Maas, CFO & Head of Business Dev., LivingSocial (USA) Moderator: Sonny Mayugba, Bus. Dev. Director, Sacramento Press (USA) On the issue of awareness among buyers… Mayugba: vocabulary on ‘social media’ typically includes Facebook, MySpace, Twitter, etc., but often ends there. But how about other networks? Galucci: Think overall picture, don’t only try to sell through Twitter, etc. “There are plenty of ways to do direct sells, Twitter is not it,” also, MySpace is still a huge network for music, and a huge, huge site. And, skip the bleeding edge. “What you need to know is where is everyone is right now,” which means YouTube, MySpace, Twitter, Facebook, etc. On building a community… Katz: Important to ‘build your own community’ and make it sticky, engaging. Galucci: contests work, especially when spread across the important channels like YouTube. Cites a case study of a client using $100,000, and […]
Read OnGil Katz participates as a judge in the 2010 ACE Regional Exposition in Toronto. ACE is a national charitable organization that is teaching and igniting young Canadians to create brighter futures for themselves and their communities. Working in partnership with business and higher education, ACE delivers experience-based programming that allows university and college students to move beyond the traditional path of post-secondary education. These students are challenged to address economic, social and environmental issues in their own entrepreneurial ventures and in their communities. ACE currently delivers two programs on over 50 university and college campuses across Canada with the involvement of over 1,700 student leaders and student entrepreneurs.
Read OnMusical-chair competition/exhibit “Sit Down” wins the Scotiabank Nuit Blanche 2007 “People’s Choice” award, concept partially inspired by Giant Step
Read OnGiant Step Equips Social Dynamics and FL_UI_D Lab at the University of Toronto for an Exhibit at SIGGRAPH 2007 in San Diego. SIGGRAPH is the Largest Computer Graphics Conference in the World. See Video >
Read OnBusiness Students, Junior Achievement and CleanFreakPatrol.com team up to ‘Spread the Word, Not the Germs’! TORONTO, ON, November 27, 2006 — On November 6th, 2006 the Presidents of both Junior Achievement of Canada and Clean Freak Patrol came to Assumption Catholic Secondary School to speak about the new partnership formed between the two organizations and to speak to students about how they can get involved in the Germ Elimination contest being launched in Canada. Mr. Morris, President of Clean Freak Patrol spoke to students in Mr. Robert’s Grade 10 Media Arts class and Mr. Stephen Ashworth‘s Grade 9 Business Information Technology Class about web site design, cause-related marketing, entrepreneurship and technology related careers. Clean Freak Patrol has just released a new fun interactive website to help educate students to prevent the spread of germs at www.cleanfreakpatrol.com – designed to become an entertaining educational web portal for children, the site was developed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca). Mr. Maund, President and CEO of Junior Achievement of Canada (www.jacan.org) was also there to talk with students about opportunities for them to get involved with Junior Achievement. “We are delighted to be associated with […]
Read OnCleanFreakPatrol.com Signs Up Over 100 Schools at Ontario Principals’ Conference TORONTO, ON, Sheraton Centre Hotel, ‘Odyssey 2006’ Show – November 23, 2006 — Clean Freak Patrol Ltd. enrolled over 100 schools in the ‘Germ Elimination Contest’ at the Ontario Principals’ Council ‘Odyssey 2006’ Show (www.principals.on.ca) – this year’s professional development conference for Ontario school principals and vice-principals. Designed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca), the National Contest uses an ‘viral’ online word-of-mouth marketing approach and encourages children to spread the word about good hygiene and proper hand washing techniques, offering fun prize incentives for participating students and their schools. Clean Freak Patrol also introduced educators to a new school fundraising product available exclusively to schools until January 31, 2007. Participating schools have the opportunity to purchase a variety of clip-on hand sanitizing gel packs. The kid friendly gel packs feature four loveable cartoon superheroes: Combat, Missy, Karate and Princess Fairy, who together form the Clean Freak Patrol. The pleasantly scented sanitizing hand gel contains no alcohol, is gentle on hands, works without water and is safe for even sensitive skin. The special pre-retail offer comes in boxes containing 24 KIDS HAND GEL […]
Read OnEyal Katz speaks at the Direct Marketing News (DMN) ‘Getting Up to Speed: The Online Marketing Conference’ introducing best practices for marketing through web media.
Read OnGiant Step’s print advertising for Connors and Co. Travel outsells all other sponsors at the annual Vinifera Women in Capital Markets (WCM) Awards Gala silent auction fundraiser.
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