Giant Step presents as a finalist in the 2011 Digital Launch Pad competition, a new partnership of nextMEDIA and the National Association of Television Program Executives (NATPE) Giant Step presented the Gogo’s Crazy Bones online fan club, which was recently launched with unique content for Poland, Colombia, and Israel. The session focused on the power of leveraging online User-Generated Content (UGC) contests to maximize marketing results on the web. Giant Step’s online Engagement Machineconcept provided a high-level view of digital marketing for content brands, as well as a collection of Digital Modules that enable online audiences to create personalized branded content. About the nextMEDIA Digital Launch Pad Produced in partnership with NATPE, The nextMEDIA Digital Launch Pad seeks out and showcases the hottest emerging online properties, the most innovative new apps, games and tech solutions, and the freshest ideas from video content creators. Our goal is to connect emerging content producers and technology developers with interactive agencies, broadcasters and publishers hungry for new ways to reach out to wired audiences and consumers. Entries to the Launch Pad are reviewed by an expert panel of industry leaders, and up to 6 finalists are selected to showcase live at NATPE. www.nextmediaevents.com/natpe/ About nextMEDIA Since its inception in […]
Read OnGiant Step selected as a 2010 nextMEDIA Digital Hot List finalist for the Gogo’s Crazy Bones web site in the ‘Hot Online Property’ category Since its inception in 2007, nextMEDIA has been the launching pad for the newest products in the digital media industry and the top networking and business development platform for the next-generation marketplace. nextMEDIA has expanded to include all areas of the entertainment industry most affected by the changing digital ecosystem, including television, advertising, mobile, gaming and music. The nextMEDIA Digital Hot List program seeks out and showcases the hottest emerging online properties, the most innovative new apps, games and tech solutions, and the freshest ideas from online content creators, with the goal to connect emerging content producers and technology developers with interactive agencies, broadcasters and publishers hungry for new ways to reach out to wired audiences and consumers. The Hot List is organized into three categories that reflect the ways in which agencies and publishers are partnering with content producers and developers. An expert panel of industry leaders have selected six finalists from an amazing range of submissions from across Canada. Finalists showcase live at nextMEDIA Toronto in front of an audience of advertisers, broadcasters, and online publishers […]
Read OnGiant Step presents at the 11th international View Conference for computer graphics in Italy. October 27, 2010 ‘Maximizing Online Engagement of Branded Content‘ Giant Step presents at the 11th international View Conference for computer graphics in Turin, Italy OndeQuadre interview >>
Read OnGiant Step delegates in the Ontario Multimedia Mission to France and Italy. October 24-29, 2010 Ontario Multimedia Mission to France and Italy Giant Step participates in an Ontario Exports trade mission to meet with animation and game companies abroad. The comprehesive program included visits to animation studios, one-to-one meetings with companies from the regions of Lyon, France, and Turin, Italy, in collaboration with Interactive Ontario and many partners in the regions, including: France – Imaginove, Only Lyon, Trade Commission of Canada in Paris Italy – Think Up, Turino Chamber of Commerce, Turino Film Commission, Piemonte Business Promotion, Virtual Reality & Multi Media Park, La Poudriere, Canadian Embassy in Rome
Read OnGiant Step participates in panel discussion ‘The future of media in Canada’ at Centennial College: School of Communication, Media, and Design, as part of Fast Forward, a day of speakers and workshops
Read OnGil Katz shares Giant Step’s Social Media expertise and experience in a panel discussion at the Digital Strategies Conference, a part of Canadian Music Week at the Fairmont Royal York Hotel in Toronto. Social Media – Opportunities to Increase Revenue and Brand Loyalty by Engaging in Online Communities This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media. Panelists Giovanni Gallucci, Social Media Ninja/Author/Speaker (USA) Kobi Gulerson, Senior Account Exec., MacLaren MRM (Canada) Gil Katz, Managing Partner, Giant Step (Canada) Jake Maas CFO & Head of Business Dev., LivingSocial (USA) Moderator: Sonny Mayugba, Bus. Dev. Director, Sacramento Press (USA)
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