Giant Step launches ComicReply™ beta product at the Ontario Pavilion, 2012 Annecy International Animation Film Market (Mifa) conference. The Ontario Exports trade mision to Annecy is also supported by the Ontario Media Development Corporation (OMDC) Interactive Digital Media (IDM) Export Fund. June 2012 / Annecy, France Giant Step launches the ComicReply™ beta platform at the International Animation Film Market (MIFA) Giant Step, a leading Canadian digital media developer announces the launch of the ComicReply™ beta, an online contest platform that enables content producers and brands to leverage the power of online ‘fan-art’ in a contest format. Focused on moving beyond photo and video contests, the ComicReply™ platform enables the creation of branded personalized multimedia ‘fan-art’ such as branded comics, where fans can create their own stories using images from a film, TV show or a brand’s original content elements. Fans select a background image, add props, talking bubbles and submit their creation to the contest. Submissions are moderated and then posted onto a public gallery for audiences to ‘Watch & Vote’. At the end of the contest period, creators of the most-voted ‘fan-art’ win prizes. As participants share their creations with family and friends, they accumulate votes while the brand […]
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