Giant Step Selected to Develop Mobile Service Campaign TORONTO, ON, August 20, 2005 — Mobile Miser Inc. has selected Giant Step to develop a viral interactive campaign to launch a new mobile long-distance service. As the landline is quickly becoming extinct, the service is designed to make it comfortable and affordable for cell phone users to use their mobile for long-distance conversations, free from the stress of exorbitant long distance carriers and the inconvenience of calling cards. In collaboration with award-winning art director Ronnie Napoleon Periera, Giant Step will be working on the creative, marketing and the interactive components of the campaign. “We are very excited about this new service” says Gil Katz, managing partner of Giant Step, “with all of the telephone service plans in existence today, the pressure is on to develop interesting new campaigns that will gain attention in the marketplace. This is the type of creative marketing challenge our team loves to work on.” Led by co-founder of the Lavalife online dating network, the service is expected to launch early 2006. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and […]
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Giant Step Launches CMS News and Updates for MotorCoachCanada.com – National Association of Coach and Tour Operators, in Collaboration with Radonic Rodgers Communications
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Giant Step Partners with ReelWorld Film Festival on TV, Theatre and TTC Commercial Spots TORONTO, ON, May 10, 2005 — Giant Step has partnered with the ReelWorld Film Festival on the production of the festival’s commercial trailer, creating 30 and 60-second commercial spots for broadcast on TV, Theatre and the TTC’s new OneStop Media Network. Each year, more than 10,000 filmmakers, film lovers, industry visionaries and international media gather in Toronto to experience ReelWorld Film Festival. Founded in 2001 by actress and producer Tonya Lee Williams, the Festival is the premiere celebration of Canada’s culturally and racially diverse film, video and new media production. The Festival provides entertainment to film-going audiences and stimulating interaction for industry professionals. As a non-profit organization, the Festival also brings together artists from all facets of the industry to network, share and support each other through seminars, workshops, gala screenings and parties. The Festival champions Canada’s diverse entertainment industry nationally and internationally, creating opportunities for film and video makers to market their skills and pitch ideas to producers and investors seeking fresh concepts and skilled talent.. Working with the festival’s marketing director, Shane Cawley, VP of Marketing and Sales at Warner Home Video, a vision […]
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Giant Step Launches Updated Online Product Catalog for WardEquipment.com – WARD Industrial Equipment Inc., a subsidiary of Empire Industries, in Collaboration with Radonic Rodgers Communications
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