10,000 Schools Invited to BETA Test New Educational Website TORONTO, ON, September 15, 2006 — Clean Freak Patrol Ltd. has invited over 10,000 school principals and 5,000 libraries to BETA test www.cleanfreakpatrol.com to be released October 2006. The principals and teachers were invited in a double-page ad through the 2006-7 Official Fundraising Handbook (www.officialfundraisinghandbook.com) and email notifications. The goal is to introduce the education resource centre to educators to participate in hand-washing awareness. The program is developed in conjunction with the Junior Achievement of Canada Foundation in order to help provide a positive learning experience for kids 6 and older. Designed to become an entertaining educational web portal for children, the BETA site was developed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca). To join the BETA Test Program, visit www.cleanfreakpatrol.com For more information about the educational website, contact Norman Evans at 416-722-5186 or email norman@nmbc.tv ABOUT THE OFFICIAL FUNDRAISING HANDBOOK The Official Fundraising Handbook (www.officialfundraisinghandbook.com) is a step-by-step fundraising handbook to help schools and organizations across Canada plan their yearly fundraising activities. The Official Fundraising Handbook is distributed free to schools and not-for-profit organizations throughout Canada and the United States. Useful templates and […]
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The Creative Marketing Network Inc. (CMN) takes a Giant Step TORONTO, ON, September 10, 2006 — Giant Step has been selected as the official digital marketing partner for the Creative Marketing Network (CMN) Inc. CMN Inc. was established in 1986 as an agency with a vision of providing uniquely integrated marketing solutions to companies, primarily in the technology field. The uniqueness – CMN’s S*T*A*R* methodology – an action-oriented, results driven approach to strategic marketing that has proven over the years, and with several major clients, to be a very effective tool in creating and implementing successful marketing and public relations campaigns. �The purpose of the S*T*A*R* process is to establish our client’s overall business mission and objectives; to identify the critical success factors, operational thrusts and organizational elements; and to develop the appropriate marketing budgets and action plans� says Norman Evans, President of CMN Inc. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI. The CMN has selected Giant Step Inc., a Toronto Digital Marketing Agency, as CMN�s official partner for all digital marketing, strategy and production. �After working with Giant Step on client […]
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Spark Robotics Technologies Inc. Closed a Second Round of Private Equity Financing with Investor Relations Media Support from Giant Step
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Giant Step Delivers Web 2.0 Marketing Results for Photography Retailer TORONTO, ON, July 12, 2006 — A year after redesigning photography retailer Just Camera�s website (www.justcameras.com), featuring Web 2.0 marketing tools on the site, website conversion rates are demonstrating significant growth. For over 30 years, Just Cameras has been a staple photography equipment and service retailer in Mississauga, Ontario. Just Cameras offers a variety of photographic equipment, from cameras to lighting�systems, as well as a variety of photo finishing and digital services at their in-house photo lab facility. While larger retailers compete on price, Just Cameras has been involved in the local community over the years through �Discover Mississauga� photo competitions, camera clinics, photography trips and other activities. In an effort to expand market reach, attract younger customers and increase sales, Just Cameras has partnered with Giant Step, a digital marketing agency in Toronto, to make better use of the company�s web presence. �After analyzing the business and existing marketing efforts, we developed an online strategy for Just Cameras, including Web 2.0 initiatives to the marketing mix� said Eyal Katz, managing partner of Giant Step. �The ultimate goal was to attract more customers to the store. We knew that Just […]
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A Giant Step for Top Canadian Actor TORONTO, ON, March 12, 2006 — Giant Step has launched a website for top Canadian actor. The online engagement included redesigning the official Walter Alza website, with a focus on positioning Alza for casting, producing and directing roles in major television productions and feature films. With the recent release of the movie �Get Rich or Die Tryin� in which Alza co-starred with 50 Cent and Oscar Nominee Terrance Howard, as well as running a lead role in the 90-episode show�’Metropia’ � Alza�s celebrity status is on the rise in the Canadian market and abroad. �We wanted to make sure that film and television executives can glance at the site for a brief moment and understand that they are dealing with a seasoned actor� says Gil Katz, managing partner of Giant Step. �That had to come through almost immediately�. To accomplish that, Giant Step picked some of the best scenes from Alza�s extensive acting repertoire, including images and videos, media quotes, celebrity shots and news releases for the website. �To help capture and support Alza�s growing fan-base, we also set up a newsletter signup ready on every page, and made it easy to update […]
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