Giant Step Delivers Web 2.0 Marketing Results for Photography Retailer TORONTO, ON, July 12, 2006 — A year after redesigning photography retailer Just Camera�s website (www.justcameras.com), featuring Web 2.0 marketing tools on the site, website conversion rates are demonstrating significant growth. For over 30 years, Just Cameras has been a staple photography equipment and service retailer in Mississauga, Ontario. Just Cameras offers a variety of photographic equipment, from cameras to lighting�systems, as well as a variety of photo finishing and digital services at their in-house photo lab facility. While larger retailers compete on price, Just Cameras has been involved in the local community over the years through �Discover Mississauga� photo competitions, camera clinics, photography trips and other activities. In an effort to expand market reach, attract younger customers and increase sales, Just Cameras has partnered with Giant Step, a digital marketing agency in Toronto, to make better use of the company�s web presence. �After analyzing the business and existing marketing efforts, we developed an online strategy for Just Cameras, including Web 2.0 initiatives to the marketing mix� said Eyal Katz, managing partner of Giant Step. �The ultimate goal was to attract more customers to the store. We knew that Just […]
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Giant Step Updates MyMediaBiz.com – a Directory of the Film and Television Industry in Toronto
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A Giant Step for Top Canadian Actor TORONTO, ON, March 12, 2006 — Giant Step has launched a website for top Canadian actor. The online engagement included redesigning the official Walter Alza website, with a focus on positioning Alza for casting, producing and directing roles in major television productions and feature films. With the recent release of the movie �Get Rich or Die Tryin� in which Alza co-starred with 50 Cent and Oscar Nominee Terrance Howard, as well as running a lead role in the 90-episode show�’Metropia’ � Alza�s celebrity status is on the rise in the Canadian market and abroad. �We wanted to make sure that film and television executives can glance at the site for a brief moment and understand that they are dealing with a seasoned actor� says Gil Katz, managing partner of Giant Step. �That had to come through almost immediately�. To accomplish that, Giant Step picked some of the best scenes from Alza�s extensive acting repertoire, including images and videos, media quotes, celebrity shots and news releases for the website. �To help capture and support Alza�s growing fan-base, we also set up a newsletter signup ready on every page, and made it easy to update […]
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