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" ... Giant Step also uses Adobe Flash for adding animation and interactivity to Web pages. It also uses Adobe AIR, a tool for building rich Internet applications that run outside the browser on multiple operating systems.

"These help us add interactivity to any design, such rich media content, animated content, video, and comic strip dialog bubbles," said Katz. He said Giant Step used Adobe tools to create a special site targeted at the online community for children's plastic toy Gogo Crazy Bones.

The collectible character-based Crazy Bones were very popular with young children in the late 1990s and early 2000s. Last year, the manufacturers approached Giant Step to put a social media spin on the franchise.

Giant Step developed a site that allowed fans to post their own Crazy Bones themed home videos, cartoon strips, photos and "mutations." Within a year, the fledgling site developed a community of more than 100,000 fans. The site was also honoured for excellence in design, development and implementation at last year's Interactive Media Awards event."