The process determines the outcome

There are two key processes that we follow on a regular basis with our clients:

1. The Project Delivery Process:
this is how we create Interactive Digital Media (IDM) productions >>

2. The Internet Marketing Process:
this is how we generate traffic and revenue through IDM productions >>


From over 15 years of experince delivering client projects, our team has developed our own custom process for delivering Interactive Digital Media (IDM) projects.
It follows the key 'best practices' recommended by organizations such as the Project Management Institute and the Management Consulting Association.

From our experience, it is essential to allocate serious time for strategy, planning, and writing detailed specifications before embarking on any major developement. Rapid prototyping may be included as part of the specification analysis.

When clients come to Giant Step, we work together through the following process, shown on the right.


Internet Marketing can be highly effective and valuable to almost any business. Unfortunately, due to the nature of the Internet, ever-emerging technologies, and media hype - marketing over the Internet is often misunderstood, exaggerated or underestimated.

At Giant Step, we study closely this ever-changing industry and bring our clients clear insights into what really works and what doesn't. We develop simple step-by-step formulas for leveraging the power of the Internet. Using these processes we help companies find and keep customers, and develop meaningful, profitable long-term customer relationships.

As new tools and techniques appear on the market, we update our process to make use of them effectively. We also develop our own tools, some of which become full products that we license out. Our products are listed in our product catalog >>


The amazing thing about the web is that it accommodates the whole sales cycle. Today you can:
1. Learn about a product or service
2. Compare prices and reviews
3. Talk to a sales representative (and your friends) about it
4. Make a purchase
.. and do it all over the Internet! In order for a company to compete successfully in this relatively new environment, it must accommodate all of these steps for potential customers exceptionally well.

Your site is a "vending machine"
The key to Internet Marketing is to develop a web site that will work as a "vending machine" for your company. That is, once people visit the site, they will naturally follow the behavioral path that will end up in becoming your customer. There are many ways to drive people to visit your web site, which include both 'traditional' (offline) and Online marketing activities, where some are more cost-effective than others. Once a person visits your web site, the first goal is to identify who they are and add them to your audience database - persuading visitors to enter their contact information is the art and science of Internet Marketing. Only with the visitor's permission, you could contact them later on with email and other promotions.

People are attracted to good Content
A smart social media strategy can make it easy for customers to:
- Consume Content
- Discover Content
- Mark + Share Content
- Create Content

Participation and Conversion Rates - the only true measures of success
At the end of the day, the only true measures of success will be your web site's 'Participation and Conversion Rates', which include:
- What percentage of site visitors actually ordered a product or service? at what value?
- What percentage entered their contact info? referred a friend? registered for a newsletter? posted a comment? and more..
For example, if a 100,000 people visited the site, but only 100 tickets were bought - your conversion rate is 0.001% - in which case you may want to 'recalibrate' your 'vending machine'. Many sites suffer from low practical results- if this sounds familiar, call Giant Step, we can help you get better results.

To learn more about how Internet Marketing, web 2.0, and Social Media can help your business,
contact Gil Katz at 416.596.0800 or email gil@giantstep.ca