Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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CLIENT
THORNHILL WOODS SHUL
LAUNCHED
2009
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HIGHLIGHTS
* Design logo options
* Designed and developed websiteRead On 
CLIENT
GEEKSPEAK (for Inner City Angels)
LAUNCHED
2013
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HIGHLIGHTS
* Updates to Wordpress site
* Non-Profit supporting youth through artRead On 
Spoke Toronto: City On The Rise CLIENT L'INSITUTE IDEE LAUNCHED 2015 Visit The Site HIGHLIGHTS * Installed and customized a flip-book WordPress plugin * Presented findings from an event analyzing the future of Toronto
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CLIENT
CAREERS BY DESIGN
LAUNCHED
2016
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Menteer Mentoring Platform Client Deployments CLIENT CAREER SKILLS INCUBATOR LAUNCHED 2016 Visit Career Skills Incubator Visit Menteer HIGHLIGHTS * Menteer is a product of the Career Skills Incubator * Funded by CIRA as aa platform for connecting mentors and mentees * We customized the platform for various client implementations: * Electricity Human Resources Canada (EHRC) * Emerging Leaders for Solar Energy (ELSE) Canada * New Brunswick Community College (NBCC) * Wood Manufacturing Council (WMC) * University of Western Australia (UWA)
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The CARP Challenge - Online Video Contest CLIENT CARP / ZOOMER MEDIA LAUNCHED 2011 Visit The Site HIGHLIGHTS * Created an online video contest promoting CARP memberships * Participant upload videos and share to get votes * The CARP Challenge was created by customizing Giant Step's ComicReply online contest platform
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CLIENT
CFA COMMUNICATIONS (for an education publisher)
LAUNCHED
2011
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HIGHLIGHTS
* Developed a series of interactive applications that help students understand and practice solving high school math problems
* The apps are set to be used online, on DVD, and also on interactive SMART boards in the classrooms
* The product was developed for a major educational publisher in collaboration with several companies, school board, and teacher reviews.
* The product is being used in schoolsRead On 
Online Trivia Contest at Advertising Week CLIENT CANADIAN ADVERTISING MUSEUM LAUNCHED 2012 Visit The Site HIGHLIGHTS * Created an online trivia contest for the Canadian Advertising Museum as a promotion for the museum during AdvertisingWeek (using Giant Step's ComicReply online contest platform) * Participants answer multiple-choice questions - testing their knowledge of Canadian advertising history (facts about agencies, campaigns, personalities, etc.) * Daily top winners announced during the week-long event * Created print and social media promos
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Program Brochure & Website CLIENT NATIONAL DISCOUNT FUNDRAISERS LAUNCHED 2004 Visit The Site HIGHLIGHTS * Design of print ads and brochures to market fundraising products * Used to sell fundraising products to schools * Portion of sales supports SickKids Hospital / SickKids Foundation * Introduced Gogo's Crazy Bones as a potential fundraising product in schools. This resulted in Gogo's becoming a best-selling fundraising product and receiving the 'Parent Tested Parent Approved' award.
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