Prototype (MVP) for the Toronto Experience App CLIENT VENUE TORONTO LAUNCHED 2013 Visit The Site HIGHLIGHTS * Co-designed and developed a mobile app in HTML5 / PhoneGap * This was the Prototype / Minimum Viable Product (MVP) for Android and iOS * The app features Toronto venues and enables finding locations by mood.
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Customer Service App CLIENT GEEKSPEAK LAUNCHED 2013 Visit The Site HIGHLIGHTS * Designed and developed mobile app in HTML5 / PhoneGap * Launched the Minimum Viable Product (MVP) for Android and iOS * Designed to be white-labelled for retailers
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Website for Digital Media Monitoring Service CLIENT GLOBAL MEDIA SOLUTIONS LAUNCHED 2011 Visit The Site HIGHLIGHTS * Created the online presence for a digital media monitoring service * Corporate identity + logo design
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Digital Signage Ad Network (beta) CLIENT SAROLTA TECHNOLOGIES INC. LAUNCHED 2006 Visit The Site HIGHLIGHTS * Ad-serving infrastructure Beta project * Web-based media server design + development * Beta project was expanded to a suite of products * Proprietary digital signage advertising network * Point-of purchase video ads at over 40 retailers ABOUT THE PROJECT Sarolta Technologies provides a network of digital signs for Point Of Purchase(POP) advertising. Sarolta broadcasts TV-style commercials to digital displays in over 40 retail locations in Toronto. In order to manage the ad content and administer the machines remotely, Sarolta needed a web-based system that will be reliable, track all activity, and be easy to use. In 2003, envisioning the coming Digital Signage revolution, Sarolta contracted Giant Step to develop a beta project of the Sarolta Media Server. The web-based software included many features, communicating with many computer-aided digital displays. It allowed Sarolta to see what is currently playing on each machine, upload video files, track play time for each machine and so on. Expanding on the beta project, Sarolta offers a complete Digital Signage Advertising Network including a Media Server and Campaign Management tools.
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CLIENT
STARTIPZ
LAUNCHED
2004
HIGHLIGHTS
* Pin-based affiliate promotions marketer
* Pins in US/CDN trading cards + other products
* Customers enter pin codes to view online content
* Celebrity content include John Daly videos
* Developed pin-allocation database system
ABOUT THE PROJECT
Startipz is an integrated marketing promotion vehicle, designed by Star Digital Media Inc. Affiliate promotional materials, such as trading cards, drink packaging and others, urge people to go to the Startipz web site and enter the pin number on the package to see free steaming videos of sports celebrities giving tips about their golf swing, batting, etc.
Startipz uses their web site in various promotions around the United States and Canada, and needed support in the design and management of the pin allocation system.
Giant Step designed a scale-able architecture for the allocation of pin numbers to each promotion. The system allows for the creation of new promotions of any size, which use pin numbers and apply them automatically for use in the Startipz web site for each particular promotion.
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Online Trivia Contest at Advertising Week CLIENT CANADIAN ADVERTISING MUSEUM LAUNCHED 2012 Visit The Site HIGHLIGHTS * Created an online trivia contest for the Canadian Advertising Museum as a promotion for the museum during AdvertisingWeek (using Giant Step's ComicReply online contest platform) * Participants answer multiple-choice questions - testing their knowledge of Canadian advertising history (facts about agencies, campaigns, personalities, etc.) * Daily top winners announced during the week-long event * Created print and social media promos
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