CMN / Giant Step Selected AOR / Digital Agency for Internet Security Product TORONTO, ON,September 10, 2005 — Armor Technologies (Canada) Inc., an Internet privacy protection company, has selected the Creative Marketing Network Inc. (CMN) as their Marketing Agency of Record (AOR) and Giant Step as their Digital Agency for all digital marketing. Founded in 2004, Toronto-based Armor Technologies is a well-funded start-up company, with a mission to become a leader in data security. The company’s hybrid software/hardware product, ArmorWare, was developed to provide maximum security and comfort for using the Internet to exchange personal information without the fear of malicious viruses, hackers, or identity theft. Every time a computer user launches into cyberspace temporary files build up on the hard drive and bog down the system with malicious software. With Armor Technologies’ encryption system this can be prevented. Hackers, thieves and questionable advertising practices are no match for ArmorWare. The identity theft and intrusion problem is getting exponentially bigger, not smaller. “Based on a survey of 1,500 US Internet users by Consumer Reports (October ’05), about 80% say they are restricting their time on-line, reducing online purchases and refusing to divulge personal information because of fears about Identity Theft […]
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A Giant Step for TheBubble.ca TORONTO, ON, August 30, 2005 — In collaboration with GlobalAware Independent Media, Giant Step has developed two online marketing engines for a new marketing initiative – TheBubble.ca. The website (www.thebubble.ca) features an online directory of socially-conscientious businesses in Canada as well as an online magazine explaining the complexities of global/local trade. The bubble will be a clearinghouse for ethical businesses complete with well-researched information about the whole gamut of issues affecting the world and us as individuals. It will be a place to go to learn about the complexity of a variety of global/local concerns while at the same time, having alternatives and solutions at one’s fingertips. The bubble simplifies the process of making ethical choices without simplifying the problems With dozens of writers, photographers and active campaigners, TheBubble.ca is taking off like a rocket. The website has already received the committed support of major sponsors including the Canadian Auto Workers, Canadian Labour Congress, Canadian Organic Growers, Alterna Savings, Mountain Equipment Co-op, Oxfam Canada, and the Sierra Club of Canada. “At the core of TheBubble.ca is a content management system that allows writers and staff to easily upload articles, manage categories and manage the online […]
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Giant Step Selected to Develop Mobile Service Campaign TORONTO, ON, August 20, 2005 — Mobile Miser Inc. has selected Giant Step to develop a viral interactive campaign to launch a new mobile long-distance service. As the landline is quickly becoming extinct, the service is designed to make it comfortable and affordable for cell phone users to use their mobile for long-distance conversations, free from the stress of exorbitant long distance carriers and the inconvenience of calling cards. In collaboration with award-winning art director Ronnie Napoleon Periera, Giant Step will be working on the creative, marketing and the interactive components of the campaign. “We are very excited about this new service” says Gil Katz, managing partner of Giant Step, “with all of the telephone service plans in existence today, the pressure is on to develop interesting new campaigns that will gain attention in the marketplace. This is the type of creative marketing challenge our team loves to work on.” Led by co-founder of the Lavalife online dating network, the service is expected to launch early 2006. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and […]
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Market Research Recruiter Selects Giant Step for Online Expansion TORONTO, ON, August 12, 2005 — Open Minds Research Solutions has selected Giant Step to expand their online initiatives with an emphasis on growing their participant database. For over a decade, Open Minds has provided first-class qualitative research recruiting services to a range of innovative clients. The Open Minds team finds key audiences for focus groups and survey-based market research studies, using outbound telephone calls as the main means of finding participants. In order to expand its participant database and reach participants from new geographic areas, Open Minds has selected Giant Step to develop an online recruiting strategy for the company. Giant Step will also develop the online solution, market it and measure results, working closely with Open Minds to create a new channel for database growth. The online initiative will be part of the firm’s overall expansion. Recently, the firm has moved into a custom designed boutique-style facility in Oakville, Ontario, that will support in-house focus group analysis using state-of-the-art equipment. ABOUT GIANT STEP Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step […]
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Giant Step Launches CMS News and Updates for MotorCoachCanada.com – National Association of Coach and Tour Operators, in Collaboration with Radonic Rodgers Communications
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Giant Step Partners with ReelWorld Film Festival on TV, Theatre and TTC Commercial Spots TORONTO, ON, May 10, 2005 — Giant Step has partnered with the ReelWorld Film Festival on the production of the festival’s commercial trailer, creating 30 and 60-second commercial spots for broadcast on TV, Theatre and the TTC’s new OneStop Media Network. Each year, more than 10,000 filmmakers, film lovers, industry visionaries and international media gather in Toronto to experience ReelWorld Film Festival. Founded in 2001 by actress and producer Tonya Lee Williams, the Festival is the premiere celebration of Canada’s culturally and racially diverse film, video and new media production. The Festival provides entertainment to film-going audiences and stimulating interaction for industry professionals. As a non-profit organization, the Festival also brings together artists from all facets of the industry to network, share and support each other through seminars, workshops, gala screenings and parties. The Festival champions Canada’s diverse entertainment industry nationally and internationally, creating opportunities for film and video makers to market their skills and pitch ideas to producers and investors seeking fresh concepts and skilled talent.. Working with the festival’s marketing director, Shane Cawley, VP of Marketing and Sales at Warner Home Video, a vision […]
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