CLIENT: Walter Alza


"Everybody loves the site! It has been very effective."

- Walter Alza, Award-winning Actor / Director


  • Official site for award-winnning actor / filmmaker
  • Positioning for casting, producing, directing roles
  • Over 250 hours in feature films and television
  • Co-starred with 50Cent and Terrance Howard
  • Lead roles in 'Metropia', 'At the Hotel' and more
  • Rave reviews by all Canadian media outlets
  • Site features photos, video clips, press, news
  • Integrated blog allows updating easily
  • Site exudes a celebrity image

Giant Step has launched website for a top Canadian actor. The online engagement included redesigning the official Walter Alza website, with a focus on positioning Alza for casting, producing and directing roles in major television productions and feature films.

With the recent release of the movie ‘Get Rich or Die Tryin’’ in which Alza co-starred with 50 Cent and Oscar Nominee Terrance Howard, as well as running a lead role in the 90-episode show  'Metropia' – Alza’s celebrity status is on the rise in the Canadian market and abroad.

The challenge was to make sure that film and television executives can glance at the site for a brief moment and understand that they are dealing with a seasoned actor - that had to come through almost immediately. To accomplish that, Giant Step picked some of the best scenes from Alza’s extensive acting repertoire, including images and videos, media quotes, celebrity shots and news releases for the website. To help capture and support Alza’s growing fan-base, we also set up a newsletter signup ready on every page, and made it easy to update the site send email announcements.

“I am currently in negotiations to direct my first feature film. Giant Step did an amazing job - it really has a wonderful effect on people” says Walter.

"Canada's Very Own Bad Boy "
- CTV eTalk Daily

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