Web presence for a market research firm

> Branding: Identity tagline + slogan

> Design + development, animation, voice-over


Highlights

• Qualitative research recruiting company
• Recruiting participants for consumer panels
• New boutique facility for market research
• Online presence positioning a high-end firm
• Corporate presentation development

Open Minds is a qualitative reseach recruiting company, specialized in recruiting participants for consumer panels for some of the largest brands in the world.

In 2005, the firm expanded into a custom designed boutique facility in Oakville, Ontario, and needed to present the company and the new facilities online.

Giant Step developed a custom website featuring images and sounds from Open Mind's consumer recruiting call centre, as well as an online presentation introducing potential customers to the company: "Your biggest fan. Your hashest critic. They both have something to say. Are you listening?"