• Creative Marketing Network Website
• CMN was established in 1985 - PR / Marketing
• Agency of Record (AOR) for Microsoft Canada
  
• Launched MS Word, Windows 3.0, 3.1, '95
• AOR of numerous top global corporations
  
• Re-structured as a network of creative marketers
• Developing an Online Social Network
  
• Over 2 years of collaboration on client projects
  
• Developed Clean Freak Patrol & Armorware

• New Media Broadcast Corporation Website
• Online content aggregator / licensor / distributor
  
• Artist & repretoire (A&R) new media agency
• Managing several online properties & content
  

The Creative Marketing Network is a value-added network of professionals who use the S*T*A*R* - "Plan The Work, Work The Plan" methodology with their clients to achieve maximum results with minimum resources, enhancing business relationships with customers, employees, partners and suppliers.

CMN's mission is to help the network's clients build marketing strategies and programs that exceed their sales and profit expectations.

CMN Inc. was established in 1985 as an agency with a vision of providing uniquely integrated marketing solutions to companies, primarily in the technology field. The uniqueness - CMN's S*T*A*R* (R) Methodology. This action-oriented, results-driven approach to strategic marketing has proven over the years, and with several major clients, to be a very effective tool in creating and implementing successful marketing and public relations campaigns.

CMN has evolved the S*T*A*R* Planning system through numerous client interactions to a point where the system is in the process of being turned into a standardized industrial process, which includes books, seminars, proprietary software and videos that teach how the system works.

When asked by Microsoft Canada "How would you advertise us?", CMN's response was "We don't know how or even if you should advertise  - that's not how we do business. How we do business is we first build a plan based on what we call a 'Chicken test'. "Have you heard of the Chicken Test? It's an interesting story..."

- the Chicken test refers to what Boeing used to do to test new plane engines. They would shoot a deceased bird out of a cannon straight at the engine to see if birds would stop it in mid-flight. In marketing terms, this is called "Sample Market Testing" - something many companies do not do nearly enough of before spending big budgets on the wrong target market, the wrong product, place, price and so on. In the past, a "Chicken test" could have saved billions of marketing dollars that were simply wasted away on bad ideas.

"CMN is an Incubation Centre for Good Creative Ideas." - Norman Evans, Founder & President, CMN Inc.

Giant Step is excited to work with CMN in developing an Online Social Network of Creative Marketers and packaging the S*T*A*R* Planning Methodology curriculum for new marketing executives.