STARTIPZ
PIN-BASED PROMOTIONS PLATFORM
CLIENT: Startipz
LAUNCHED: 2004
Pin-based affiliate promotion platform
Pins in trading cards link to exclusive content
Celebrity content, including John Daly golf videos
Highlights
- Pin-based affiliate promotions marketer
- Pins in US/CDN trading cards + other products
- Customers enter pin codes to view online content
- Celebrity content include John Daly videos
- Developed pin-allocation database system
Startipz is an integrated marketing promotion vehicle, designed by Star Digital Media Inc. Affiliate promotional materials, such as trading cards, drink packaging and others, urge people to go to the Startipz web site and enter the pin number on the package to see free steaming videos of sports celebrities giving tips about their golf swing, batting, etc.
Startipz uses their web site in various promotions around the United States and Canada, and needed support in the design and management of the pin allocation system.
Giant Step designed a scalable architecture for the allocation of pin numbers to each promotion. The system allows for the creation of new promotions of any size, which use pin numbers and apply them automatically for use in the Startipz web site for each particular promotion.
|
|
|
