Marketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]

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eCommerce Site for Selling Traffic Lights

CLIENT MCCAIN / KEYORA / SDI LAUNCHED 2008 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://www.communitiesinbloom.ca"]Visit The Site[/custom_button] HIGHLIGHTS * McCain manufactures traffic lights * Developed eCommerce site

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eCommerce Site for Internet Security Devices CLIENT WATCHGUARD TECHNOLOGIES / KEYORA / SDI LAUNCHED 2008 Visit The Site HIGHLIGHTS * Leading provider of network security appliances * Updated official website - online store section * Product catalog, shopping cart and eCommerce ABOUT THE PROJECT Giant Step updated WatchGuard's Online product catalog and eCommerce to integrate with Keyora's Webfoot eCommerce engine. Since 1996, WatchGuard Technologies has provided reliable, easy-to-manage security appliances to hundreds of thousands of businesses worldwide. The Firebox® X family of unified threat management (UTM) solutions provides the best combination of strong, reliable, multi-layered security with the best ease of use in its class. All products are backed by LiveSecurity® Service, a ground-breaking support and maintenance program. WatchGuard is a privately owned company, headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America.

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Alphabet Photography eCommerce Site CLIENT IMAGINE LETTERS LAUNCHED 2016 Visit The Site  

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eCommerce Site for Selling Flags

CLIENT INTERNATIONAL INDIGENOUS UNITY FLAG LAUNCHED 2013 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="https://unityflag.globcal.net"]Visit The Site[/custom_button] HIGHLIGHTS * Wordpress / WooCommerce site * Selling a new flag designed to unite indigenous people worldwide

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Collectible Toys Website CLIENT PPI WORLDWIDE (with Disney and Vivid Imaginations) LAUNCHED 2014 Visit The Site HIGHLIGHTS * Developed a custom responsive site for web, tablet and mobile * Interactive product catalog

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Nespresso-Compatible Coffee and Tea Capsules & Machines CLIENT CAFE LAVICA INC. LAUNCHED 2004 Visit The Site HIGHLIGHTS * Designed and developed the brand's website (using Magento eCommerce) * Enhanced the brand identity and general visual design * Produced a powerpoint presentation that led to retail placements

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Integrated Marketing of Super Scoopy: Pet Clean-Up Bags

CLIENT PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS LAUNCHED 2012-on [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button] HIGHLIGHTS * Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch. * Brand identity, product packaging design, website, and logistics * Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show. * Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more. * Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box). * Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.  

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Pin-Based Promotion Platform

CLIENT STARTIPZ LAUNCHED 2004 HIGHLIGHTS * Pin-based affiliate promotions marketer * Pins in US/CDN trading cards + other products * Customers enter pin codes to view online content * Celebrity content include John Daly videos * Developed pin-allocation database system ABOUT THE PROJECT Startipz is an integrated marketing promotion vehicle, designed by Star Digital Media Inc. Affiliate promotional materials, such as trading cards, drink packaging and others, urge people to go to the Startipz web site and enter the pin number on the package to see free steaming videos of sports celebrities giving tips about their golf swing, batting, etc. Startipz uses their web site in various promotions around the United States and Canada, and needed support in the design and management of the pin allocation system. Giant Step designed a scale-able architecture for the allocation of pin numbers to each promotion. The system allows for the creation of new promotions of any size, which use pin numbers and apply them automatically for use in the Startipz web site for each particular promotion.

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Canadian Launch of LCD TV Brand CLIENT DiBOSS (CANADA) Inc. LAUNCHED 2007 Visit The Site HIGHLIGHTS * 8th largest LCD TV brand in the world * Canadian launch of a Korean company * Web presence, catalog, service tools * Global leader - 8th largest LCD TV manufacturer * Recently entered the Canadian market * Canadian branding for Korean-based company * Online presence positioning a high-end brand * Consumer electronics web site development * Featuring products, ads, customer support tools ABOUT THE PROJECT DiBOSS is a multinational LCD TV brand, quickly becoming a leader in the digital LCD TV market worldwide. With Manufacturing plants in Asia and Europe, DiBOSS is the 8th largest LCD TV company, with 3 percent of the market worldwide. DiBOSS recently began marketing in Canada and needed a Canadian website to present the DiBOSS brand and products to the Canadian market. Giant Step designed and developed the website for DiBOSS Canada, targeting high-end electronics consumers. The site features all available products, product registration and warranty tracking forms, along with TV and online ads for the LCD TVs. PRESS MarketNews.ca >

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