Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured  to launch a new product * 1000  Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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3D VR Gaming Platform CLIENT CYBER MARK DEVELOPMENT CORP. LAUNCHED 1999 Note: this project was done by the founders before starting Giant Step HIGHLIGHTS * Custom software development of a 3D virtual reality gaming device * Game selection interface design and development * Platform included a headgear that works with a gyro to determine position in the game * Also worked on the coin-to-play connection * Several gaming stations were featured at the entrance to the CN Tower * This was similar to today's VR headgear and games, but done almost 20 years ago!
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CLIENT
YUZOZ
LAUNCHED
2006
HIGHLIGHTS
* Game demo for space-themed gaming company
* Based on random numbers generated from space
* Start-up by renowned space entrepreneur
ABOUT THE PROJECT
Yuzoz introduced games based on proprietary methods to capture data from live astronomical events such as solar flares, northern lights, the winds of space and the movements of clouds on Venus via satellites. This data could be used to do almost anything: pick from a list of excuses for being late to work or school; select the notes for a cosmically-generated tune or find lucky numbers. The possibilities are endless on how many things the stars can decide.
Giant Step developed a demo of what a space-themed online game could be. The "Lightning Strikes - Keno from Space" game was a working concept for "Games From Space" - the first games based on a branded random number generator using the magical randomness of space.
A Mark Twain once said "Everybody complains about the weather, but nobody does anything about it". In "Lightning Strikes", players get to bet on where in the world lightning will strike next.
[go_portfolio id="yuzoz"]
RELATED LINK
* The Register >
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Collectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]
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