Marketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]
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Magazine Print Ads CLIENT BIBLICAL REPRODUCTIONS LAUNCHED 2014/15 Visit The Site HIGHLIGHTS * Official partner of the Israeli Antiquities Authority * Selling reproductions of scriptures, vases, etc. * Produced several print ads for Biblical Archeology Magazine
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CLIENT
PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS
LAUNCHED
2012-on
[custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button]
HIGHLIGHTS
* Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch.
* Brand identity, product packaging design, website, and logistics
* Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show.
* Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more.
* Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box).
* Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.
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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured  to launch a new product * 1000  Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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Program Brochure & Website CLIENT NATIONAL DISCOUNT FUNDRAISERS LAUNCHED 2004 Visit The Site HIGHLIGHTS * Design of print ads and brochures to market fundraising products * Used to sell fundraising products to schools * Portion of sales supports SickKids Hospital / SickKids Foundation * Introduced Gogo's Crazy Bones as a potential fundraising product in schools. This resulted in Gogo's becoming a best-selling fundraising product and receiving the 'Parent Tested Parent Approved' award.
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Film Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
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Integrated Marketing CLIENT OFF CENTRE MUSIC SALON LAUNCHED 2009-present Visit The Site HIGHLIGHTS * Concerts at the CBC's Glenn Gould Studio (now at Trinity St. Paul's Centre) * Marketing strategy and execution * Integrated campaign: Web, Print, PR, Ads ABOUT THE PROJECT Off Centre Music Salon presents classical music in an innovative atmosphere that evokes the spirit of a 19th century European salon. Held on Sunday afternoons at Toronto’s Trinity-St. Paul's Centre, Off Centre seeks to inspire, educate and entertain by drawing connections between music, history, literature, art, design, and theatre through informative mini-lectures, readings by eminent Canadian scholars and performers. PROJECT SUMMARY INDUSTRY Entertainment, Music, Events, Non-Profit AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, WordPress DELIVERABLES Website, Video, Flyers, Social Media Engagement, Ticket Sales SERVICES Marketing Strategy, Creative Concepts, Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development, Writing, Video Production, Social Media Marketing, Public Relations (PR), Marketing Outreach, Search Engine optimization (SEO), Search Engine Marketing (SEM), eCommerce
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TV Commercials CLIENT FIRST TAKE INTERNATIONAL STUDENT FILM FESTSIVAL LAUNCHED 2005 Visit The Site HIGHLIGHTS * International film festival for student productions * Produced four 30 second TV spots * Concept development and video production * Played on TV + before all 63 films in the festival * Sponsors Delta Chelsea, Quizno's Subs + more * Produced festival ads for Dose Magazine ABOUT THE PROJECT First Take is a film festival featuring student shorts and feature films from around the globe. Since 2001, the yearly festival includes film screenings, panel discussions, seminars and launch parties. Focusing mostly on works by 14-24 year old high school, college and university students, the festival receives project submissions from dozens of countries and commemorates excellence in student films. In 2005 First Take approached Giant Step for the production of a festival trailer. The trailer turned into four 30 second TV ads for the festival, which were featured on TV and screened before each of the 63 films in the festival. The spots were made to generate interest and attendance at the festival, as well as position First Take as an easy-going, fun-filled festival for student films. Giant Step also produced full-page print ads for […]
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