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NEWS / 2007
June 18, 2007
Clean Freak Patrol Partners with A-Channel Road Crew
TORONTO, ON, June 18, 2007 — Clean Freak Patrol has partnered with the A-Channel Road Crew to help spread the word – not the germs, promoting good hand hygiene in Ontario communities. This summer, from June 22 to August 12, the Road Crew will be visiting nearly 30 great events all over Barrie, Newmarket, Simcoe and Muskoka, taking part of the action and handing out samples of the new, non-alcohol, Clean Freak Patrol Kid’s Hand Sanitizer.
In collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca), the unique new concept makes hand washing fun for kids through Combat, Missy, Karate and Princess Fairy – four lovable cartoon characters who teach kids the importance of washing hands through fun games and activities at www.CleanFreakPatrol.com. The new products, available exclusively at Shoppers Drug Mart (www.shoppersdrugmart.ca) nation-wide, allow kids to wash their hands when there is no water around.
Television promotional inclusions will also air on the A-Channel, directing viewers to the entertaining children’s website www.CleanFreakPatrol.com – for a television preview visit www.cleanfreakpatrol.com/videos/achannel
Starting this weekend, the Road Crew will be traveling to the KingFest Music Festival. KingFest is poised to become one of Ontario’s major 3-day outdoor music festivals and tourist attractions. Featuring the best in rock, blues, roots, country and pop, Kingfest will entertain all ages with non-stop music all weekend in the most serene outdoor setting (June 22 – 23, 13990 Dufferin Street, King City, www.kingfestmusic.com).
Other Road Crew events this weekend include the Children’s Aboriginal Festival in Collingwood (June 23, www.town.collingwood.on.ca/visiting_events.cfm?itemid=2018), Rotary Fishing in Barrie (June 24, Heritage Park Shoreline, Barrie, www.teachakidtofish.com) and the All Truck Nationals (June 24, Burls Creek, www.burlscreek.com/content.xjp?id=59).
For a full calendar of this summer’s events visit www.cleanfreakpatrol.com/calendar
Michael Morris, President of Clean Freak Patrol Ltd. is available for interviews for all media organizations.
ABOUT THE A-CHANNEL ROAD CREW
The A-Channel Road Crew (www.achannel.ca/home/promo/roadcrew) is a team of journalist videographers who travel to various events in Ontario and cover local community events for the A-Channel Television station. A-Channel (www.achannel.ca) Barrie/Toronto, Ottawa, Victoria/Vancouver, London, Windsor and Wingham serve viewers with locally-focused programming and strong community involvement, with an emphasis on local evening news and local updates on their daily morning shows. A-Channel tells the stories residents most want to see - critically acclaimed programming, breaking news, issues that affect daily life and all of the great things happening in their home town communities.
ABOUT SHOPPERS DRUG MART CORPORATION
Shoppers Drug Mart Corporation (www.shoppersdrugmart.ca) is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Quebec). With more than 1,010 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in every province and two territories, the Company is one of the most convenient retailers in Canada. The Company also owns and operates 60 Shoppers Home Health Care stores, making it the largest Canadian retailers of home health care products and services.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN's STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
MEDIA CONTACT:
Norman Evans
CMN - The Creative Marketing Network Inc.
416-722-5186
norman@nmbc.tv
Yaeer Katz, Interactive
CMN / Giant Step Inc.
416-596-0800
yaeer@nmbc.tv
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