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NEWS / 2007
April 11, 2007
CleanFreakPatrol.com and Jam Van Make Health and Fitness Fun for Kids in Toronto Schools
TORONTO, ON, April 11, 2007 — Clean Freak Patrol has teamed with Jam Van Inc. in producing the Health and Fitness Fun Tour™, which has been running since January 2007, and will continue until the upcoming summer break.
Teams of Jam Van staff, outfitted as the Clean Freak Patrol, have been visiting local area schools, where they introduce students to fun exercise routines, play sports, and educate them about how these activities benefit their bodies, adding that healthy living includes washing your hands. The team leaders also take time to teach students about nutrition and healthy eating choices, providing healthy recipes and nutrition facts. The ‘Health and Fitness Fun Tour™’ also provides a literacy component to teach students that it is important to exercise their minds as well as their bodies.
“Clean Freak believes that every physical activity starts and ends with washing your hands. Our goal is to inform students of the easy steps they can take towards living a long and healthy life. It is important for students to learn about healthy lifestyle choices as well as understanding the serious global health issues our planet currently faces. We are delighted by the enthusiastic response by the students who have participated in this program.” says Michael Morris, President of Clean Freak Patrol, Ltd.
Clean Freak Patrol is here to ‘Spread the Word, Not the Germs; by ensuring that everyone has the knowledge and tools to help stop the spread of harmful germs and bacteria. "We believe it is important to provide students and young people with valuable information about harmful germs and bacteria in a way that does not cause alarm, creating a ‘Fun Solution to a Serious Problem’'.
Students are encouraged to visit the audio rich Clean Freak Patrol website at www.CleanFreakPatrol.com, where the Clean Freak Patrol cartoon characters ‘Make Hand Washing Fun’. Designed to become an entertaining educational web portal for children, the site was developed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca).Visitors to the website can also learn more about health, hygiene and the ‘Micro World’ through games and educational resources. "At our interactive website students can download our MP3 single, ‘Everybody Tell Somebody’; join our Germ Elimination Contest, earn points and win prizes by sending e-cards; read and listen to the ‘Book of Germs’; and watch our animated music video starring the characters of the Clean Freak Patrol: Superheroes of the Micro World! – Combat, Missy, Karate, and Princess Fairy".
Clean Freak Patrol and Jam Van Inc. – along with co-sponsors: The Toronto District School Boards (www.tdsb.on.ca), Universal Music Canada (http://umusic.ca), True Blue Blueberry (www.trueblueberry.com), Toronto Catholic School Board (www.tcdsb.org), Golf 4 Kidz (www.charitygolf4kids.com), Help-We’ve Got Kids: Children’s Resource Directory (www.helpwevegotkids.com), and the Toronto Kickboxing Muay Thai Academy (www.tkmt.ca) and Zamoof Magazine (www.zamoofmag.com) – are entertaining and teaching students about health and hygiene while showing them that it can be fun and interesting.
For video segments of the Clean Freak Patrol-sponsored Health and Fitness Fun Tour™, visit http://cleanfreakpatrol.com/videos/jamvan
Spread the Word - Not the Germs! Visit www.cleanfreakpatrol.com
ABOUT JAM VAN INC.
Jam Van Inc. (www.jamvan.com) is an award winning, integrated marketing company specializing in mobile billboard advertising, event marketing and high-impact promotion.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN's STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
MEDIA CONTACT:
Norman Evans
CMN - The Creative Marketing Network Inc.
416-722-5186
norman@nmbc.tv
Yaeer Katz, Interactive
CMN / Giant Step Inc.
416-596-0800
yaeer@nmbc.tv
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