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NEWS / 2005
December 26, 2005
Giant Step Launches Online Promotion for Reality TV Show
TORONTO, ON, December 26, 2005 —Giant Step has launched www.romancingthestove.ca, an online promotion for ‘Romancing the Stove’, a concept for a reality TV show proposed by Guardian Entertainment.
A celebrity chef will be visiting "can't-cook" guys’ homes and teach them how to cook for their girls for a date. Guardian Entertainment had a basic concept and a celebrity chef, but needed an overall image for the show in terms of experience thematic design, logo, as well as a website to collect contestant signups from couples who would like to participate in the show. Giant Step developed many creative ideas, and the final result is hilarious.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
ABOUT GUARDIAN ENTERTAINMENT
Guardian Entertainment (www.guardianent.ca) is an independent production company focussed on features
under $10 million. Guardian Entertainment also produces programming for television and operates its own
sports division which produces programming for television and the home video / DVD market.
MEDIA CONTACT:
Gil Katz
Giant Step Inc.
Telephone: 416-596-0800
Email: gil@giantstep.ca
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