PSA with Wild On Walls
TORONTO, ON, December 01, 2006 — Clean Freak Patrol Ltd has teamed up with digital video billboard company ‘Wild On Walls’ to display a variety of Clean Freak Patrol’s Public Service Announcements. Clean Freak Patrol has recently begun a hygiene awareness campaign to remind people to ‘Spread the word, not the germs’ by washing their hands regularly.
“As soon as we received the PSA Press Release from Clean Freak Patrol, we knew we had to join them in bringing awareness of the importance of hand hygiene to the public.” Adam Lowe, Vice President of Operations of Wild On Walls (www.wildonwalls.com) said, “With the cold and flu season beginning we encourage all media – radio, TV, Internet and Print, to help ‘Spread the word, not the germs’.”
The fifteen second Clean Freak Patrol P.S.A’s will be airing at three Wild On Walls locations during the busy holiday season: Yonge & Eglinton, Yonge & Adelaide, and John & Richmond. Clean Freak Patrol hopes that having their message seen in these high traffic areas will help remind people that a little hand hygiene goes a long way.
“We are delighted by the quick response from Wild On Events who have generously agreed to display these Public Service Announcements on our behalf.” Said Michael Morris, President of Clean Freak Patrol Ltd. The hand-washing PSA creative was produced in collaboration with The Creative Marketing Network (www.starcmn.com), Toronto Agency Giant Step (www.giantstep.ca).
In addition to the Wild On Walls campaign, Clean Freak Patrol will be conducting a poster campaign in the downtown Toronto area, as well as introducing their new alcohol-free hand sanitizing gel to the public through free sample giveaways. Clean Freak Patrol products are currently available as a pre-retail, school fundraising offer available to educators across Ontario. Free samples of Clean Freak Patrol products are also being made available to local restaurants and business for the oncoming cold and flu season.
Clean Freak Patrol products will be available in most major retail stores in early 2007. For more information about Clean Freak Patrol and Fundraising opportunities, contact Michael Morris, President at 416-332-8794 x 229 or email firstname.lastname@example.org
For photos and video of the Clean Freak Patrol digital billboards, visit http://www.cleanfreakpatrol.com/videos/wow
Spread the Word – Not the Germs! Visit www.cleanfreakpatrol.com
ABOUT WILD ON WALLS MEDIA TECHNOLOGIES LTD.
Wild on Walls (www.wildonwalls.com) is an outdoor digital signage company, with an advertising network featuring large-format video billboards at major intersections in Toronto, Canada. The video boards attract attention and capture the imagination of affluent Toronto consumers at key busienss and recreation locations.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN’s STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.